Which Pavement Sign is Right for my Business?

Pavement signs are one of the most popular and possibly even one of the oldest forms of outside advertising. The purpose of a Pavement Sign is to attract customers and boost sales. They can help increase brand awareness, promote special offers and events, advise of upcoming changes and warn of any dangers.

Pavement signs can also be known as A-boards, A-frames, sandwich boards and kerb signs, all available in a wide range of materials, styles and sizes, with most being foldable so they can easily be stored when not in use and usually double-sided, enabling your message to have full visibility from all angles.

There are many forms of pavement signs, how can you decide which one is right for you? Hopefully, the answers and advice below will help 🙂

How much is your budget? Prices can differ greatly depending on your requirements. For example, a very basic snap frame a-board that can display a poster in a sheltered location is only around £40, compared to a solid wooden a-board that is branded, has the dual functionality of a poster holder and a chalkboard and can be positioned in a relatively windy location will be around £400.

Will you need it to be branded with your business name or logo? If you are choosing to use your pavement sign as a temporary sign you may be displaying posters that are changed regularly and as such may have your business name on the poster, on the other hand, you may want an opulent look for your business signage and prefer for your a-board to be professionally written and to be in keeping with your brand.

Is it going to be a temporary sign and display a poster, have a hand-written message on it or will it be used as a permanent sign? The use of your pavement sign is very important. How do you intend to portray your message to your customers? What is your message? Is it a permanent message e.g. Car Park 200m Right or is it a temporary message e.g. Quiz Night this Friday? The changeability of your message should determine whether you need a chalkboard surface like our chunky wooden a-board, a poster holder or a printed permanent message.

What material would you like your pavement sign to be made from? The first thing to think about is what will suit your business image? Do you have a modern or contemporary business? Do you run a fish and chip shop or a ladies boutique? Maybe a swinger sign is appropriate for The Golden Fry but for Amelia’s Accessories, our painted wooden a-board would be more suited. There is a vast range to choose from including wood, steel and aluminium.

What size do you need? This may sound like a simple question however it is a very important one. If you are positioning your pavement sign by the side of a road to catch the eye of a motorist then you will need a generously sized sign, like our Defender Forecourt Sign to ensure your message can be read, on the other hand, if your business is positioned in a high street you may be governed by the size of the pavement width and council restrictions, it is always best to double-check with your local council before purchasing.

Hopefully, the above guidance will help you choose the right pavement sign for your business, however, if you would like a little more help please don’t hesitate to give us a call on 01353 665141, we are always happy to pass on our expertise and knowledge.