Tips to Build Your Business Through Effective, SMART, Promotions.
Know precisely what you want from your promotion and how you are going to run it. Try to plan as much detail in advance as possible.
You need to be able to evaluate the success of your promotion, so if you can identify your position before you run the promotion, you will be able to see better if you have achieved your objectives afterwards.
Be realistic about what you will get from the promotion.
Make sure the promotion is appropriate to your consumers and/or your potential consumers.
Set yourself a start and end date or time. This will allow you to measure volumes/profit.
If it works, consider running it again.
If it doesn’t work, do not despair! Maybe try the same promotion but with a different offer/prize to test what motivates your consumers. Alternatively put it down to experience and try another promotion on a small scale to start with and see if that works instead.
Patrick Huggins – Director