Tips to Build Your Business Through Effective, SMART, Promotions.

EaziWipe Sandwich BoardTo get the maximum from your promotions they need to be SMART:-

Specific

Know precisely what you want from your promotion and how you are going to run it. Try to plan as much detail in advance as possible.

Measurable

You need to be able to evaluate the success of your promotion, so if you can identify your position before you run the promotion, you will be able to see better if you have achieved your objectives afterwards.

Achievable

Be realistic about what you will get from the promotion.

Relevant

Make sure the promotion is appropriate to your consumers and/or your potential consumers.

Timed

Set yourself a start and end date or time. This will allow you to measure volumes/profit.

And finally…
If it works, consider running it again.
If it doesn’t work, do not despair! Maybe try the same promotion but with a different offer/prize to test what motivates your consumers. Alternatively put it down to experience and try another promotion on a small scale to start with and see if that works instead.

Patrick Huggins – Director