Patriotic shoppers will be preparing for the upcoming celebration of their patron saint St. David on the 1st of March. This annual event will see sales in Welsh food & produce increase by 150%, are you missing a trick?
St David plays a very important role in Welsh culture and annual celebrations include open air concerts, flamboyant parades and copious amounts of Welsh food and drink!
Everybody loves a celebration, a traditional event, so what better way to increase sales? Embrace the Welsh tradition and celebrate St. David’s day in style. Turn your business into a festival of daffodils, flaunt your leeks and promote Welsh themed produce.
If your are in the restaurant trade, advertise your promotions with an economic printed banner, serving traditional Glamorgan sausages, Cawl and Welsh cakes all to be washed down with good ole Brains beer! (Recipes below).
Daffodils are perfect for adding to a garden centres, greengrocers and even delicatessen as well as increasing your range in Welsh made food such as Welsh made corned beef pasties and chicken & leek pies.
Butchers, food outlets and farm shops should stock Glamorgan sausages and Edwards of Conwy bangers, sales have known to increase by 700% in comparison to previous months.
As you can see from just a few of my suggestions St. David’s day really is a calendar event that your business cannot afford to miss, make this an annual event in your promotional calendar and watch your sales grow year on year.
Recipes, courtesy of www.wales.com