How big should the lettering on my sign be?

This is a common question and there are essentially a number of answers, in order to work out which answer is correct for your situation we need to consider various factors such as…

Fire Assembly Point Signage

What type of sign is it?

The type of sign will determine if there are any specific requirements you will need to follow in the design/creation of the sign. If the sign is a Health & Safety sign then there are guidelines you should follow with regards to the text size, font colour combination and even the position of the sign. For an in-depth look at Health & Safety Signage please read this article, Health & Safety Signage. If the sign is for a business, such as a sign above a shop window or on the outside of an office block you are probably not restricted in terms of font or colours. However, you may be limited by local planning laws, the local council or even your landlord if your premises are rented, be sure to check before you spend hard earned money on a sign that you are ultimately not able to erect.

How far away will people be when they see the sign?

This is probably the reason you are reading this article as this will ultimately determine the lettering size. We need to assume that we are talking about a person with 20:20 vision (or they are wearing glass/contacts to achieve 20:20 vision), we can then use the table below to work out the optimum lettering size based on the distance from the sign that we expect people to read it. Let’s take a sign that we want people be able to easily read from a distance of 25m, this could be a sign on building in an industrial estate and we want it readable as they come through the gate. You would need to make the letters 8” or 203mm tall for this to be easily read at the gate (25m away), however the sign would still be visible and potentially readable up to 106m away, ensuring that your business is also visible to passing traffic on the main road. If the sign is for a shop on the high street you may be looking at distances slightly less, maybe around 20m so you would look at a letter height of 6” or 150mm.

Table of reading distances

How big is the area available for the sign?

Another consideration factor is the area you have to mount the sign and what content you need to add to it. You now need to take into account the distance from which the sign will be read, what the important content is and ensure you do not make the sign bigger than the area you have. This can sometimes cause a trade off between the company name and the strap line, it is recommended that you ensure the company name is easily readable at the distance you need, this will bring the customers to your door, as they get closer they will be able to read the strap line.

Will it be illuminated or reflective?

Halo Illuminated Sign

Think about illumination of your sign, will you need it illuminated, probably in the winter months, but not so much in the summer. Think about how your sign could be viewed by the passing business, if it was illuminated would that turn peoples heads more than an unlit sign? If you have traffic that comes down the road towards you and their headlights shine towards your sign, you could be clever and add some reflective vinyl to your letters causing them to reflect back towards the traffic effectively popping off the front of the building and grabbing potential customers attention.

How to make your own pegboard.

peg boards

By popular demand we are now supplying our pegboard tiles.  These little 152 x 152mm square tiles are what we use to make up our quick change retro pegboards and perfect for using on their own to advertise prices or for you to assemble and make your own custom size pegboard.

Our traditional peg boards offer a unique way to advertise your menu with removable letters and numbers that simply push into pre-formed holes. They offer the perfect solution for signs that need to be regularly changed, ideal for opening hours, price lists and church service times to name a few. The tiles create a solid black message board; and when partnered with our contrasting white characters give a striking sign that is very easy to read from a distance.

Our pegboard tiles are manufactured from thermoformed plastic, which is a process that creates hardened plastic, resulting in a durable board with precise holes, that will give years of use.

Also new to BHMA is our handy storage box, complete with 18 sections and a tight fitting lid to ensure your characters stay where they are supposed to! We offer a selection of characters in variety of sizes from 13mm to 47mm to give you endless opportunities. Larger sizes are perfect for headings whilst the smaller characters are generally used for text and menus; all sizes fit neatly into the storage box.

If you’re feeling adventurous and would like to create your own pegboard, you will need to use two clips per tile as our image below demonstrates, if you are constructing a larger message board I would recommend mounting it on to hard surface such as hardboard, for smaller boards simply fix to your wall for stability.

pegboard tiles4

If you’re struggling a little and need some friendly advise please give our sales team a call on 01353 665141, they will be happy to help 🙂

Are you displaying your signs correctly?

beware of the dog

Did you know it is an offence to intentionally mislead the public with your signage? For example the sign above can only be displayed if there is a dog in residence or attendance, you cannot display this sign to put off potential trespassers if there isn’t a dog around.

If a sign is erected at the point of access on a public right of way by a landowner there are laws which govern the words that can be used. They must be accurate and not misleading in any way and if you choose to disregard this rule you could be reported and find yourself in hot water.

Many people believe that you can add a sign to your land without any consequences, unfortunately this isn’t true and the guidelines are quite strict; only small signs and notices not exceeding 0.3 of a square metre in area, are allowed to be displayed without application being made to the planning authority. When I say ‘small signs and notices’ this has to be either a means of identification, warning or direction, such as the number or name of your house, a field sign saying ‘Please shut the gate’, a private sign saying ‘No parking please’ or the ‘Beware of the dog’ sign as above. Small notices are not allowed to be illuminated without prior consent.

And that’s not everything! Outdoor advertisements must also comply with five ‘standard conditions’.

They must:

  • Be kept clean and tidy.
  • Be kept in a safe condition.
  • Have the permission of the owner of the site on which they are displayed (this includes the Highway Authority if the sign is to be placed on highway land).
  • Not obscure, or hinder the interpretation of, official road, rail, waterway or aircraft signs, or otherwise make hazardous the use of these types of transport.
  • Be removed carefully where so required by the planning authority.

Before you install your sign and to make sure you stay on the right side of the law visit the link below for further information.

https://www.gov.uk/government/publications/outdoor-advertisements-and-signs-a-guide-for-advertisers

Introducing the Sign with a Difference! Our New Multi Board.

multiboard

Our brand new Multi Board™ is the true multi-functional board, it has endless connection possibilities and can be used in a number of ways.
You can use one single board suspended from the ceiling or mounted on a wall for the perfect chalkboard sign; add feet and voila, a free-standing double sided sign is created!
You can make a triangle, square or hexagon, which are perfect for placing around a tree or hiding an ugly rubbish bin and gives you 360° visual communication.
If you fancy an alternative design to the traditional café barrier simply make one long line of boards, using a collection of multi boards and feet. The list goes on and the opportunities are endless.
The Multi Board™ connect system is strong and very simple to use, resistant to all weather conditions and engineered to last. Use our waterproof chalkpens designed for outdoor weather conditions to create your sign; start connecting today with the Multi Board™ and provide intelligent communication to your customers with ease.

Crosstown Doughnuts go crazy for interchangeable signs!

crosstown doughnuts signsCrosstown Doughnuts is a rapidly expanding gourmet doughnut brand from London that prides themselves on hand made doughnuts that are not only delicious but made fresh everyday.  They rotate their flavours daily and with over 40 stockist in the London area that take a select range of flavours, they needed a range of premium signs that could be updated quickly, look traditional and fit in with their brand.

They decided that our Interchangeable A-board & Pegboard ticked their boxes!

Our interchangeable double sided A-board is crafted from steel and powder coated to withstand the wonderful British weather and provide years of service. The interchangeability magic is provided by magnetic vinyl slats that adhere to the metal board with ease.

The style of the a-board largely depends on the board colour you choose, brighter primary colours tend to be in keeping with modern brands like McDonalds whereas traditional colours are perfect for Harrods and Barbour. The magnetic slats can be matched to the colour of the board and the text printed in any style or colour you choose, making this sign completely bespoke and tailored for your business and brand.

The perfect partner for the interchangeable a-board is our quick changing retro pegboard, which offers a unique way to advertise your menu with removable letters and numbers that simply push into pre-formed holes. We offer a selection of characters in variety of sizes up to 47mm tall to allow your imagination to run wild and create the menu of your dreams and whilst you are being creative why not check out Crosstown Doughnuts and order some of their delicious gourmet doughnuts 🙂

How we make Shop Sign Lettering

Flat cut letters are produced in materials of varying thickness from 3mm to 24mm mainly in acrylic and aluminium.
To make sure our letters are cut with a clean edge, accurate and match your artwork we use a CNC cutting machine. Your artwork is entered into our computer programme along with the size and font you have requested. The machine is then loaded with an acrylic sheet of the thickness and colour you have chosen and is set to work to create your sign and letters.
Using the CNC machine enables us to cut from any font you have selected or artwork you have sent us. We have access to over 40,000 fonts so should be able to meet your requirements!
Following cutting, the letters and shapes are dusted, any sharp edges or debris is removed and edges are flame polished for a professional finish.
The fixing locators are then glued to the back of the letters, the template is produced and your sign is packed ready for distribution.
Fixing locators and templates are offered free of charge with all flat cut letters from BHMA to help guide accurate and simple installation. For installation instructions take a minute and watch our video guide

Video Transcript