How Can I Make My Displays Last?

This month I want to discuss the advantages of using artificial products in your displays and give you some ideas. Artificial products can create stunning, eye-catching displays that will attract and entice your customers.

Due to the pandemic, we do not know what will happen from this week to the next and with the new three tier system, businesses are at risk of being forced to close with only a few days notice. Your display needs to make your business stand out when you are open and remain looking fresh even when you are closed.

Why artificial and not fresh?

The range of artificial products is vast, from fruit and veg to fish and dairy products. They are so realistic it is hard to tell they are not the real thing!

Although you can create the same great-looking displays with fresh produce, over time they spoil. To replace the spoiled products costs time and money and now more than ever, businesses just like yours are trying to save money and decrease outgoings. Artificial displays can help you do just that! No spoiling, no waste, just long-lasting items which can be used time and time again.

But what about the smells?

As consumers, we are not just drawn in by what we see, what we smell can be just as important.

Have you ever noticed as you enter a supermarket, the scent of freshly baked bread or doughnuts, even when there is no bakery in the store? This is designed to make you feel hungry as you shop which will then get you to buy more. Smells given off by fresh produce can do the same thing but as they start to turn, the smells can have the opposite effect.

Artificial items are unscented, so why not hide scent sticks in your displays? Some scent sticks can last for over a month and with so many scents to choose from you are sure to find a smell to match your display.

What displays can I create?

The only limit is your imagination!

Think about what your selling and where your display is going to be. Is it going to be in a window, on a bar or on a table as a focal point? What time of year is it?

Let’s create displays that will attract customers which will in turn increase footfall and sales.

Here are some ideas I have come up with…

Autumnal Display

You will need:

Turn the wooden crates on their side, you can place one crate on top of the other to give height or have them side by side. Place some of the wood wool in the crates and then scatter so it looks as though some of the wool is emptying out. Place your mini pumpkins in the crates and on your base which may be a table, countertop or floor if a window display.

Add some optional extras. Add a free-standing chalkboard and add a message with Chalkpens in autumnal colours to advertise a product, promotion or event. Why not add some lights? You can drape a string of warm white fairy lights over the crates and weave in the wood wool. Or you can add battery operated tea lights and scatter them randomly throughout your display. If customers are going to be passing the display you can add a scent, find a warming spiced pumpkin scent stick.

Make it BIG! Instead of crates, why not use a 4 tier ladder display stand and create an amazing window display? Add the wood wool in each shelf and drape over the edges so it looks like the wool is cascading down the display unit. Scatter more pumpkins, you could also add other artificial fruit and veg such as red apples, figs and cherries or potatoes, carrots and mushrooms. Add clothed manikins to the displays or homewares for the finishing touch.

Tropical Themed Bar Display

You will need:

A tropical theme makes me think of fruit cocktails! Cocktails are usually mixed with lots of fruit and served on ice. Let’s make a display to reflect this.

Take your display cubes, the 200mm size or 250mm if you have space. You will need one cube for the lemons, another for mangos and a third for oranges. Fill the base with the ice cubes and then fill the rest with the fruit You can scatter more ice to help fill any gaps in the cube. Space out the cubes on the back of your bar or on a shelf and then in between each cube place a pineapple and scatter some more ice.

Add some optional extras, weave a string LED lights in the cubes and around the pineapples. The light will shine through the ice cubes and create an eye-catching feature. Tell your customers your cocktail menu, or let them know you have an offer on with an acrylic cocktail chalkboard and write your message using coloured chalk pens that glow under UV lighting!

Make it BIG! Stacking is bang on-trend right now so why not stack the acrylic display cubes. Starting with the biggest cube at the bottom and the smaller sizes stacked on top.

Organic Produce Display

You will need:

First, lay the hessian across your display area. Make sure the material is not completely flat, gather the material in areas to create a rustic look. Take your display crate and place it at an angle. You can cut some of the hessian to line the crate, if you do this, let some of the material fall over the edges. Full your crate with the cabbages, the spring onions, some of the carrots and potatoes. Make your crate look like it’s abundant with produce. Scatter some of the potatoes, as if they have fallen out of the crate…because it is so full. Place about 3 carrots in a bunch and lay them in front of the crate. Take your chalkboard easel and place it next to your crate. You can write your message with your pens and your done 🙂

Add some extras! If you have a large display area you can add more crates, you could even add some baskets to fill with veg. If you use brown paper bags, you can fill them with artificial mushrooms and place them in or in front of your crate. Add more vegetables, add artificial cauliflowers, loose garlic bulbs, red and green bell peppers.

Make it BIG! Do you have a large window or floor space for your display? If you do, create your display on top of a Flat Top Display cart! Add hessian sacks to your display, full them with a lightweight material to make them look full and display your veg at the mouth of the bag to give the illusion of a full veg sack.

These displays will last throughout the pandemic and beyond. You can mix and match each design to suit your vision, and use them time and time again. These displays will not only attract customers and increase sales, they will save you money in the long run!

I do hope these ideas have inspired you to create displays using artificial products, your imagination truly is the limit 🙂

Which Pavement Sign is Right for my Business?

Pavement signs are one of the most popular and possibly even one of the oldest forms of outside advertising. The purpose of a Pavement Sign is to attract customers and boost sales. They can help increase brand awareness, promote special offers and events, advise of upcoming changes and warn of any dangers.

Pavement signs can also be known as A-boards, A-frames, sandwich boards and kerb signs, all available in a wide range of materials, styles and sizes, with most being foldable so they can easily be stored when not in use and usually double-sided, enabling your message to have full visibility from all angles.

There are many forms of pavement signs, how can you decide which one is right for you? Hopefully, the answers and advice below will help 🙂

How much is your budget? Prices can differ greatly depending on your requirements. For example, a very basic snap frame a-board that can display a poster in a sheltered location is only around ÂŁ40, compared to a solid wooden a-board that is branded, has the dual functionality of a poster holder and a chalkboard and can be positioned in a relatively windy location will be around ÂŁ400.

Will you need it to be branded with your business name or logo? If you are choosing to use your pavement sign as a temporary sign you may be displaying posters that are changed regularly and as such may have your business name on the poster, on the other hand, you may want an opulent look for your business signage and prefer for your a-board to be professionally written and to be in keeping with your brand.

Is it going to be a temporary sign and display a poster, have a hand-written message on it or will it be used as a permanent sign? The use of your pavement sign is very important. How do you intend to portray your message to your customers? What is your message? Is it a permanent message e.g. Car Park 200m Right or is it a temporary message e.g. Quiz Night this Friday? The changeability of your message should determine whether you need a chalkboard surface like our chunky wooden a-board, a poster holder or a printed permanent message.

What material would you like your pavement sign to be made from? The first thing to think about is what will suit your business image? Do you have a modern or contemporary business? Do you run a fish and chip shop or a ladies boutique? Maybe a swinger sign is appropriate for The Golden Fry but for Amelia’s Accessories, our painted wooden a-board would be more suited. There is a vast range to choose from including wood, steel and aluminium.

What size do you need? This may sound like a simple question however it is a very important one. If you are positioning your pavement sign by the side of a road to catch the eye of a motorist then you will need a generously sized sign, like our Defender Forecourt Sign to ensure your message can be read, on the other hand, if your business is positioned in a high street you may be governed by the size of the pavement width and council restrictions, it is always best to double-check with your local council before purchasing.

Hopefully, the above guidance will help you choose the right pavement sign for your business, however, if you would like a little more help please don’t hesitate to give us a call on 01353 665141, we are always happy to pass on our expertise and knowledge.

How to Maximise Impulse Sales in Time for the Payday Rush!

Primark impulse sales display

Primark just before the checkout. A display of great impulse products.

Payday is great for your business; the end of the month brings about a smorgasbord of customers ready to spend their hard-earned cash!

Your customers will be wanting to freshen up their wardrobe with a new look; upgrade their home with stylish new furniture or meet up with friends and benefit from retail therapy.  So whilst your customers are in the mood to “spend, spend, spend!” make sure you “promote, promote, promote”.

Use discounted products to create sale opportunities that will bring your customers to the checkout; which is the perfect environment for up-selling!

Primark uses this principle very well.  Simple black retractable barriers are used at the checkout to manage their queues where smaller, affordable products are displayed in dump bins to encourage customers to add further items to their baskets whilst waiting.

Dump bins that are designed to fit on top of barriers posts are perfect for catching the eye and making the most of the available space in this area, they not only look good but with an effective marketing strategy, they can have a large impact on your sales growth too.

Include an eye-level and impulse campaign to see your sales soar.  This should consist of products that grab attention and relate to your hot spot (aisle end) areas to create hype and a need to have.  Fill your bins and keep them full to show abundance, there is nothing worse than an empty shelf or bin, it only has a negative impact and always research your market for upcoming trends, themes and events.

Being ahead will allow you to plan your stock for the demand.  For example if a holiday is on the horizon like Mothers’ day consider adding products which are likely to grab your customer attention as a quick fix gift.

Increase impulse sales and generate traffic with our marketing products, developed and designed by the sign & display solution experts at BHMA.

Email us at sales@bhma.co.uk or call us on 01353 665141 with your requirements.

Queue Management Solutions

Amazon go queue

The Brits find queuing second nature especially at large events, product launches & popular restaurants. However, in other parts of the world, this isn’t always the case!

Recently Amazon opened a checkout free concept store in Seattle designed to help eliminate queuing whilst removing cashiers at the same time.  The principle is that you help yourself to goods and as you leave the store your Amazon registered credit card is billed.

On opening day, locals flocked to the store to investigate the new idea and ironically had to form a queue because of the number of people that turned up!  Needless to say, Amazon had to pull out the barriers and start managing the queues!

When it comes to queue management there are a couple of options but they do the same job; to ensure your customers form an orderly queue and have access to designated areas only.

Classic rope and post barriers are the top of the range when it comes to appearance.  They not only look good but are also perfect for creating V.I.P. areas and are used predominantly in upmarket car showrooms, red carpet events and 5* hotels. These are available in polished silver and gold with a range of velvet and twisted ropes, offering an opulent appearance.

When it comes to retractable barriers make sure you pick a colour that stands out and is easy to recognise, especially if they are being used in an area where lighting is limited or a hazard needs highlighting. To maximise your brand image choose a printed belt with company colours and make sure there are no gaps when forming your lines. Perception is reality and if people think they can sneak through an opening to save time they will!

Whichever queue management method you choose it is important to ensure you are using the correct number of stanchions, posts and ropes. There is nothing worse than seeing an overstretched rope or belt and it can be dangerous.

Adopt the simplify to amplify technique, create a distinctive queuing system which is organised and purposeful, without gaps to amplify the importance of your chosen pathway and ensure the correct brand image is given to your business.

For any questions or queries on finding your queue management solution just email sales@bhma.co.uk or call 01353 665141.

What is POS?

pos-display-products

POS stands for Point of Sale, this can also be referred to as Point of Purchase, which in a nutshell is the place at which a purchase is made, this could be your business or a trade counter.

If you are a retailer this is one of the most important aspects of your business that you will need to focus on. This is the area where your captive audience, with the correct products, will add to their original purchase.

POS is key to the hospitality and leisure sector, this industry relies heavily on effective point of sale products to develop brand awareness, retain existing customers and attract new customers. This can be achieved with the following methods:

  • Attractive eye-catching Pavement Signs positioned outdoors to bring in passing trade.
  • If you don’t have the space for a Pavement Sign add posters to your windows with your latest seasonal offer, this can be achieved with window suckers or self-cling printed posters.
  • If you have a large outdoor space, utilise this with printed PVC banners. Either fix them to your wall or display with a banner frame, ensure the appearance is fresh and remove when the banner becomes faded or wind beaten. First impressions count!
  • Once inside, the same methods apply. Advertise offers with attractive poster displays, free-standing acrylic holders and floor standing information stands.

The main concept of POS display products is to capture your customers attention, bring them into your business and potentially cross sell other products and services that may be of interest.

When a customer is stationary it is the perfect time to advise them of what’s on offer, they have time to view and absorb. This could be in a hotel bedroom, a gym changing room,a restaurant toilet or when waiting in a queue to pay. Ensure your message can be clearly seen, for example a snapframe on the back of a toilet door is a perfect location as is an acrylic menu holder on a table and a dump bin near the till.

Barriers and free-standing information stands can be used to direct your customers to other areas of your business and manage queues in a structured manner. Poster holders can be added to your barrier stands to promote offers, services and brand awareness.

Remember first impressions do count and in an ever demanding market your POS displays need to be only part of your marketing. Keep your environment clean and excel in your customer service, this will bring word of mouth recommendations which will in turn bring new customers and strengthen your brand.

 

Supermarket Merchandising and Marketing Techniques

Wine Of The Month Merchandising DisplayMerchandising has long been a feature of store promotion activities. Goods that are presented to customers in a carefully planned manner will sell better than those that are displayed without thought or care. Neat and tidy is not always the best option, but whichever merchandising strategy is used, it must be appropriate for the products on sale. Merchandising techniques are the final link in the sales chain. After the supermarket layout has been planned with precision, and the customers have been attracted through the marketing strategy, the final step is to present the goods to them in such a way that they can’t refuse them. Some merchandising techniques are listed below.

Sign Color

We have been conditioned to accept that items priced in some colours are good value, or should be bought before they disappear. While most items in a supermarket may be priced in the store colours, some that are being pushed aggressively will be priced in red and yellow. These colours are synonymous with reduced prices and sales, but they can be used to advertise a Special Purchase where there is no price reduction, use warm colours for high profile, attention grabbing prices. These will be seen as value prices, whilst the cooler colours like green, blue, violet for example, will be seen as quality items. This colour difference can even be seen in logos. McDonalds (red and yellow) Body Shop (Green) for example.

Block Stacking

You will be able to grab the attention of your customer much more easily if you block display, or block stack products. As you can see from the picture above, the mass of colours is quite attention grabbing.

Shelf Height as a Sales Tool

As your customer browses your products for sale on your shelves, they spend most time looking at items placed at eye level (head height). Make sure your best profit margins are on these shelves. They may scan lower or higher shelves, but they read pricing and packaging details more easily at this height. Lower shelves should be used for bulky products or low margin ones. Remember the height of your customer, children will have a different eye level to adults, as will disabled people. Children have ‘pester power’ which they use to convince parents to purchase items for them. Use your customers known eye level to your advantage, and use pester power.

Facing is a Display Imperative

Facing is a process whereby goods are brought to the front edge of the shelf, making the display look full. Also the products should be front facing, even when the front product is taken the next one must should stand proud with its label facing forward. With products like hairspray (long tubes) it’s good to front face all but one can, so as to leave a hand hole, otherwise products can be difficult to take.

Retail Theatre

There is a body of thought that says ’the supermarket’ is the only place where the displays constitute a ‘retail theatre’. The presentation of items for sale is not a simple matter of bulk storage and logistics. If your customer can gain the feeling of a lifestyle from the display of your products you will sell more products. Thick carpet and chandeliers showing opulence, can create the lifestyle necessary to sell expensive jewellery, for example. Customers are more tempted by fish displayed in a refridgerated counter on crushed ice, surrounded by the trappings of the sea, than packets on a refrigerated shelf.

Experiment and let us at BHMA know how you got on.

Patrick Huggins – Director.