Which Pavement Sign is Right for my Business?

Pavement signs are one of the most popular and possibly even one of the oldest forms of outside advertising. The purpose of a Pavement Sign is to attract customers and boost sales. They can help increase brand awareness, promote special offers and events, advise of upcoming changes and warn of any dangers.

Pavement signs can also be known as A-boards, A-frames, sandwich boards and kerb signs, all available in a wide range of materials, styles and sizes, with most being foldable so they can easily be stored when not in use and usually double-sided, enabling your message to have full visibility from all angles.

There are many forms of pavement signs, how can you decide which one is right for you? Hopefully, the answers and advice below will help ūüôā

How much is your budget? Prices can differ greatly depending on your requirements. For example, a very basic snap frame a-board that can display a poster in a sheltered location is only around £40, compared to a solid wooden a-board that is branded, has the dual functionality of a poster holder and a chalkboard and can be positioned in a relatively windy location will be around £400.

Will you need it to be branded with your business name or logo? If you are choosing to use your pavement sign as a temporary sign you may be displaying posters that are changed regularly and as such may have your business name on the poster, on the other hand, you may want an opulent look for your business signage and prefer for your a-board to be professionally written and to be in keeping with your brand.

Is it going to be a temporary sign and display a poster, have a hand-written message on it or will it be used as a permanent sign? The use of your pavement sign is very important. How do you intend to portray your message to your customers? What is your message? Is it a permanent message e.g. Car Park 200m Right or is it a temporary message e.g. Quiz Night this Friday? The changeability of your message should determine whether you need a chalkboard surface like our chunky wooden a-board, a poster holder or a printed permanent message.

What material would you like your pavement sign to be made from? The first thing to think about is what will suit your business image? Do you have a modern or contemporary business? Do you run a fish and chip shop or a ladies boutique? Maybe a swinger sign is appropriate for The Golden Fry but for Amelia’s Accessories, our painted wooden a-board would be more suited. There is a vast range to choose from including wood, steel and aluminium.

What size do you need? This may sound like a simple question however it is a very important one. If you are positioning your pavement sign by the side of a road to catch the eye of a motorist then you will need a generously sized sign, like our Defender Forecourt Sign to ensure your message can be read, on the other hand, if your business is positioned in a high street you may be governed by the size of the pavement width and council restrictions, it is always best to double-check with your local council before purchasing.

Hopefully, the above guidance will help you choose the right pavement sign for your business, however, if you would like a little more help please don’t hesitate to give us a call on 01353 665141, we are always happy to pass on our expertise and knowledge.

What is POS?

pos-display-products

POS stands for Point of Sale, this can also be referred to as Point of Purchase, which in a nutshell is the place at which a purchase is made, this could be your business or a trade counter.

If you are a retailer this is one of the most important aspects of your business that you will need to focus on. This is the area where your captive audience, with the correct products, will add to their original purchase.

POS is key to the hospitality and leisure sector, this industry relies heavily on effective point of sale products to develop brand awareness, retain existing customers and attract new customers. This can be achieved with the following methods:

  • Attractive eye-catching Pavement Signs positioned outdoors to bring in passing trade.
  • If you don’t have the space for a Pavement Sign add posters to your windows with your latest seasonal offer, this can be achieved with window suckers or self-cling printed posters.
  • If you have a large outdoor space,¬†utilise this¬†with printed PVC banners. Either fix them to your wall or display¬†with a banner frame, ensure the appearance is fresh and remove when the banner becomes faded or wind beaten. First impressions count!
  • Once inside, the same methods apply. Advertise¬†offers with attractive poster displays, free-standing acrylic holders and floor standing information stands.

The main concept of POS display products is to capture your customers attention, bring them into your business and potentially cross sell other products and services that may be of interest.

When a customer is stationary it is the perfect time to advise them of what’s on offer, they have time to view and absorb. This could be in a¬†hotel bedroom, a gym changing room,a restaurant toilet or when waiting in a queue to pay. Ensure your message can be clearly seen, for example a snapframe on the back of a toilet door is a perfect location as is an acrylic menu holder¬†on a table and a dump bin near the till.

Barriers and free-standing information stands can be used to direct your customers to other areas of your business and manage queues in a structured manner. Poster holders can be added to your barrier stands to promote offers, services and brand awareness.

Remember first impressions do count and in an ever demanding market your POS displays need to be only part of your marketing. Keep your environment clean and excel in your customer service, this will bring word of mouth recommendations which will in turn bring new customers and strengthen your brand.

 

A-Boards & Pavement Signs

 

Swinger Pavement Sign

Swinger Pavement Sign

A-boards and pavement signs are a great way of advertising your promotions but choosing one can be a little daunting. The first thing to recognise is the purpose that you need your a-board for, is it permanent advertising sign, to display a poster or for you to write a message or a combination!

Our Swinger Pavement Signs can be digitally printed in full colour on both sides, which enables you to display a permanent message, this type of sign is very versatile and suitable for all types of business from hairdressers to garages! The swinging ability of the sign ensures it is suitable for windy locations and will get noticed.

Our popular and most economic poster holder a-board is our Snap Frame A-board, which is lightweight and easily transportable making this a-frame perfect for exhibitions, indoor advertising and outside in sheltered locations. If you need something a little more substantial then our Swinger Poster Holders¬†are perfect for the job. They can be filled with water or sand to ensure stability, the poster holder itself ‚Äėswings‚Äô in the wind and therefore this pavement sign can be used in many locations and is a popular sign for most high street stores.

Snap Frame A Board

Snap Frame A Board

If it’s a chalkboard pavement sign that you are looking for then the decision has to be the price! Our A1 Chalkboard A-board is perfect if you need something durable, looks clean, smart and won’t break the bank! This a-board is available in A1 size, is suitable for chalk and chalk pens and is perfect for cafes, restaurants, greengrocers and butchers.

You can also combine the two and have a pavement sign that is a chalkboard, holds a poster and has your name or logo at the top! This is available with a lockable poster frame or snap frame, both boards are suitable for all locations, extremely weather resistant, have the ability to be sand bagged and personalised with your logo or business name.

When you are not advertising with a poster, simply write your offeron the chalkboard with either chalkboard pens or traditional chalk, this will always ensure your message is fresh and will get noticed! I hope this has helped you choose your pavement sign, however if you need any further help please don’t hesitate to give us a call on 01353 665141.