How Can I Forward Plan Marketing For My Business?

Well, I think it is safe to say we are all looking forward to the end of 2020! What a year it has been! It has been a tough year for a lot of people and businesses but this year has also brought us together; we clapped for the NHS, decorated our windows with rainbows and cheered for Captain Tom.

It’s time to get ready and forward plan for 2021!

Where do I start?

Look back on your marketing campaigns from the last 12 months. Evaluate what worked and what didn’t so you can learn from it. Ask questions, if something didn’t work, ask ‘why didn’t it work?’.

Next, it’s time to look forward and make a plan. I personally use an A4 day per page diary, this way I can make plenty of notes. Look at a calendar and see what events are happening throughout the year that you can use in marketing campaigns. This could be Valentine’s Day or St Patrick’s day for example. There are also so many weird and wonderful days that you can take advantage of, like Star Wars Day – May the 4th be with you and International Gin Day 😀

We have come up with a handy events calendar for you to help plan your year. You can find it here – Events Calendar

Go Digital

Due to the current pandemic, more and more people are staying in. If you haven’t already created social media accounts, now is the time to set one or two up. There are so many social media platforms to choose from; if you are unsure which one(s) to go for, have a look at your competition and see what they use.

If you are selling products, do not fill your page with products. People do not respond to buy buy buy, you will lose followers quickly. Limit selling posts to once a week. Get creative and encourage your followers to interact with you. Post a variety of media, have a mix of images, videos and animations to keep engagement up.

Video Calls

Video calling has become extremely popular with Zoom meetings, Microsoft Teams and Facebook Rooms. Many of us used these platforms to keep connected with friends and family over lockdown, but they have also opened the doors to working from home. The lack of flights and limit on travelling has meant that more businesses are using video calls to communicate between clients, customers and other colleagues around the world. You can market your brand by simply having a backdrop. Backdrops with your name and/or logo can help increase brand awareness plus it will give your business a more corporate and professional image. Using Pull-up banners printed with your logo is a great way of getting your brand known…plus they can hide what you don’t want people to see.

Your Shop or Stall

Whether you have a shop or stall, the future on when you are allowed to open is uncertain. We have just come out of lockdown number 2 and the country has been split into tiers. Shops are allowed to open in all tiers for the lead up to Christmas but this can all change. Create displays that can be left in situ, like a window display or something that can be put away quickly, such as a banner. If you sell fresh produce, it is best not to use it in your displays as it can spoil. Come up with creative ways of marketing your product. If you sell fruit and veg, why not use artificial food that can be left and will look just as fresh in a month or two or three. You could take photographs of your products and showcase them in eye-catching banners and posters. These can be used time and time again.

I hope this helps you plan for next year…what ever it brings 🙂

I will be back in the new year with a new blog, in the meantime, I hope you have a great Christmas and a happy new year!

How Can I Make My Displays Last?

This month I want to discuss the advantages of using artificial products in your displays and give you some ideas. Artificial products can create stunning, eye-catching displays that will attract and entice your customers.

Due to the pandemic, we do not know what will happen from this week to the next and with the new three tier system, businesses are at risk of being forced to close with only a few days notice. Your display needs to make your business stand out when you are open and remain looking fresh even when you are closed.

Why artificial and not fresh?

The range of artificial products is vast, from fruit and veg to fish and dairy products. They are so realistic it is hard to tell they are not the real thing!

Although you can create the same great-looking displays with fresh produce, over time they spoil. To replace the spoiled products costs time and money and now more than ever, businesses just like yours are trying to save money and decrease outgoings. Artificial displays can help you do just that! No spoiling, no waste, just long-lasting items which can be used time and time again.

But what about the smells?

As consumers, we are not just drawn in by what we see, what we smell can be just as important.

Have you ever noticed as you enter a supermarket, the scent of freshly baked bread or doughnuts, even when there is no bakery in the store? This is designed to make you feel hungry as you shop which will then get you to buy more. Smells given off by fresh produce can do the same thing but as they start to turn, the smells can have the opposite effect.

Artificial items are unscented, so why not hide scent sticks in your displays? Some scent sticks can last for over a month and with so many scents to choose from you are sure to find a smell to match your display.

What displays can I create?

The only limit is your imagination!

Think about what your selling and where your display is going to be. Is it going to be in a window, on a bar or on a table as a focal point? What time of year is it?

Let’s create displays that will attract customers which will in turn increase footfall and sales.

Here are some ideas I have come up with…

Autumnal Display

You will need:

Turn the wooden crates on their side, you can place one crate on top of the other to give height or have them side by side. Place some of the wood wool in the crates and then scatter so it looks as though some of the wool is emptying out. Place your mini pumpkins in the crates and on your base which may be a table, countertop or floor if a window display.

Add some optional extras. Add a free-standing chalkboard and add a message with Chalkpens in autumnal colours to advertise a product, promotion or event. Why not add some lights? You can drape a string of warm white fairy lights over the crates and weave in the wood wool. Or you can add battery operated tea lights and scatter them randomly throughout your display. If customers are going to be passing the display you can add a scent, find a warming spiced pumpkin scent stick.

Make it BIG! Instead of crates, why not use a 4 tier ladder display stand and create an amazing window display? Add the wood wool in each shelf and drape over the edges so it looks like the wool is cascading down the display unit. Scatter more pumpkins, you could also add other artificial fruit and veg such as red apples, figs and cherries or potatoes, carrots and mushrooms. Add clothed manikins to the displays or homewares for the finishing touch.

Tropical Themed Bar Display

You will need:

A tropical theme makes me think of fruit cocktails! Cocktails are usually mixed with lots of fruit and served on ice. Let’s make a display to reflect this.

Take your display cubes, the 200mm size or 250mm if you have space. You will need one cube for the lemons, another for mangos and a third for oranges. Fill the base with the ice cubes and then fill the rest with the fruit You can scatter more ice to help fill any gaps in the cube. Space out the cubes on the back of your bar or on a shelf and then in between each cube place a pineapple and scatter some more ice.

Add some optional extras, weave a string LED lights in the cubes and around the pineapples. The light will shine through the ice cubes and create an eye-catching feature. Tell your customers your cocktail menu, or let them know you have an offer on with an acrylic cocktail chalkboard and write your message using coloured chalk pens that glow under UV lighting!

Make it BIG! Stacking is bang on-trend right now so why not stack the acrylic display cubes. Starting with the biggest cube at the bottom and the smaller sizes stacked on top.

Organic Produce Display

You will need:

First, lay the hessian across your display area. Make sure the material is not completely flat, gather the material in areas to create a rustic look. Take your display crate and place it at an angle. You can cut some of the hessian to line the crate, if you do this, let some of the material fall over the edges. Full your crate with the cabbages, the spring onions, some of the carrots and potatoes. Make your crate look like it’s abundant with produce. Scatter some of the potatoes, as if they have fallen out of the crate…because it is so full. Place about 3 carrots in a bunch and lay them in front of the crate. Take your chalkboard easel and place it next to your crate. You can write your message with your pens and your done 🙂

Add some extras! If you have a large display area you can add more crates, you could even add some baskets to fill with veg. If you use brown paper bags, you can fill them with artificial mushrooms and place them in or in front of your crate. Add more vegetables, add artificial cauliflowers, loose garlic bulbs, red and green bell peppers.

Make it BIG! Do you have a large window or floor space for your display? If you do, create your display on top of a Flat Top Display cart! Add hessian sacks to your display, full them with a lightweight material to make them look full and display your veg at the mouth of the bag to give the illusion of a full veg sack.

These displays will last throughout the pandemic and beyond. You can mix and match each design to suit your vision, and use them time and time again. These displays will not only attract customers and increase sales, they will save you money in the long run!

I do hope these ideas have inspired you to create displays using artificial products, your imagination truly is the limit 🙂

Out with The Old & In with The New

For many pubs, bars & restaurants New Year’s Eve is one of the busiest & most profitable days of the year, with customers in and out all day long, New Year’s Eve parties are a brilliant way to encourage families and their friends into your business to celebrate the big night with you and see in the new year.

However, there is nothing worse than putting all of your efforts into creating a great party for no one to turn up. Let’s not let this happen to you this year, we have some great products that will help you with your advertising efforts for New Year’s Eve but can also be re-used throughout the year.

» Read more