The Brits find queuing second nature especially at large events, product launches & popular restaurants. However, in other parts of the world, this isn’t always the case!
Recently Amazon opened a checkout free concept store in Seattle designed to help eliminate queuing whilst removing cashiers at the same time. The principle is that you help yourself to goods and as you leave the store your Amazon registered credit card is billed.
On opening day, locals flocked to the store to investigate the new idea and ironically had to form a queue because of the number of people that turned up! Needless to say, Amazon had to pull out the barriers and start managing the queues!
When it comes to queue management there are a couple of options but they do the same job; to ensure your customers form an orderly queue and have access to designated areas only.
Classic rope and post barriers are the top of the range when it comes to appearance. They not only look good but are also perfect for creating V.I.P. areas and are used predominantly in upmarket car showrooms, red carpet events and 5* hotels. These are available in polished silver and gold with a range of velvet and twisted ropes, offering an opulent appearance.
When it comes to retractable barriers make sure you pick a colour that stands out and is easy to recognise, especially if they are being used in an area where lighting is limited or a hazard needs highlighting. To maximise your brand image choose a printed belt with company colours and make sure there are no gaps when forming your lines. Perception is reality and if people think they can sneak through an opening to save time they will!
Whichever queue management method you choose it is important to ensure you are using the correct number of stanchions, posts and ropes. There is nothing worse than seeing an overstretched rope or belt and it can be dangerous.
Adopt the simplify to amplify technique, create a distinctive queuing system which is organised and purposeful, without gaps to amplify the importance of your chosen pathway and ensure the correct brand image is given to your business.
For any questions or queries on finding your queue management solution just email firstname.lastname@example.org or call 01353 665141.