Tag Archives: branding

How To Deliver Your Message With A Power Flag

A line of feather banners to grab the attention of passing customers

Power flags (sometimes called wind-chasers & blade flags) are perfect for outdoor events because it is hard to ignore a sign that is standing tall and proud above the crowd!  But how do you ensure your message will be delivered and your flag will do its’ very best for you and your business?

Simple, follow our simple steps below!

What is your goal?

Before diving in with excitement take time to write down what you want to achieve at your next event.

Do you want your potential customers to:-

  • Make a note of your name & address to return later?
  • Find your stand at a busy event?
  • Enhance your presence on the high street?
  • Promote your latest marketing offer?

To Provide Directions & Address Details

If this is your main objective then make sure the main focus of your message is your location!

At an event, unless you have a floor plan, navigating around can be boring and tedious.  Using a flag at the entrance to advise on where your stand is located may be all you need to gain the interest of customers and see your footfall increase.

To Promote Your Brand

Brand recognition is extremely important no matter what industry, business or country. Make sure your flag is flying high with your logo and corporate colours to ensure instant recognition. Customers who recognise your brand will come thick and fast.

To Promote a product, competition or deal

When your advert stands about 3 meters higher than your crowd it is unlikely to be missed! With a promotion make sure you increase the number of flags you display and keep the message the same on each flag. Garages use this marketing tactic for every new registration period to promote new sales.

The design.

When you have the killer strap-line to blow the competition out of the water it’s time for the design!  WHIP it!

  • Wording
  • Hues & Colours
  • Image
  • Placement

Each one of these headers must be taken into account and individually developed to make sure you have a power flag that delivers the perfect message and image to your customers.

Wording

Decide carefully on what you want to say to your customers, always get a second opinion and listen to criticism.

Use the “Who What When Where Why How” approach if possible as it hooks the interest of readers.

After you have decided on your strapline or your message, you will need to make a choice on how it will be best represented:

  • If you work with children then try using a fun chunky font, which is multi-coloured and easy to read like Comic Sans.
  • Building services, tradesmen, or industrial goods suppliers should use strong bold/defined fonts, which promote strength and reliability, Arial Bold is a good choice.
  • Formal businesses such as Estate Agents, Accountants or Solicitors should use a classic font in a single consistent colour similar to Times New Roman.

Hues & Colours

Ideally, these need to be in your corporate brand colours to increase brand recognition.

If you are promoting an event you will need to think about a colour scheme and all aspects need to seamlessly integrate to form a coherent and effective marketing masterpiece.

Blue can be a cold colour and is often associated with sadness, orange creates warmth and high energy and red can give the impression of a sale or urgency.  Ideally, pick colours that match your branding and goal ideals.

Always keep in mind that there are a number of colours which are hard to separate and distinguish at a glance.  The combination of lemon and lime may be a healthy fruit combination, but a light green text on a yellow background is very difficult to read from a distance.

Try using a colour pallet creator to gather complementary colours that are perfect for your business and your overall identity!

Images 

Grab the attention of your viewers with an image to really boost the impact your flag will have on a crowd. Always use a high-quality image to avoid any blurriness or pixelation, if you cannot create an image that you would like to use on your flag, you can find vast libraries of images and photos online to suit your needs.

Placement

This is mission critical, everything needs to be in the correct place to convey the correct message.

  • Logos: Logos are normally at the top of the flag and then repeated further down if required.
  • Text: If the logo does not include the company name it should be set sideways, reading from the bottom to the top. Vertically aligned text can work if you are in close proximity to the passing customers, but it is not always effective and best to avoid.
  • Strapline: Straplines should be parallel to the main line of text and in a smaller size or a different font.
  • Photos: Try and stick with one powerful eye-catching image to avoid making your flag too busy and ensure it relates to your message.
  • Website URL: Usually placed horizontally at the bottom of the flag.

When you have completed your design and are ready to go into production, call BHMA on 01353 665141 or e-mail sales@bhma.co.uk for great service from the start to finish!

Queue Management Solutions

Amazon go queue

The Brits find queuing second nature especially at large events, product launches & popular restaurants. However, in other parts of the world, this isn’t always the case!

Recently Amazon opened a checkout free concept store in Seattle designed to help eliminate queuing whilst removing cashiers at the same time.  The principle is that you help yourself to goods and as you leave the store your Amazon registered credit card is billed.

On opening day, locals flocked to the store to investigate the new idea and ironically had to form a queue because of the number of people that turned up!  Needless to say, Amazon had to pull out the barriers and start managing the queues!

When it comes to queue management there are a couple of options but they do the same job; to ensure your customers form an orderly queue and have access to designated areas only.

Classic rope and post barriers are the top of the range when it comes to appearance.  They not only look good but are also perfect for creating V.I.P. areas and are used predominantly in upmarket car showrooms, red carpet events and 5* hotels. These are available in polished silver and gold with a range of velvet and twisted ropes, offering an opulent appearance.

When it comes to retractable barriers make sure you pick a colour that stands out and is easy to recognise, especially if they are being used in an area where lighting is limited or a hazard needs highlighting. To maximise your brand image choose a printed belt with company colours and make sure there are no gaps when forming your lines. Perception is reality and if people think they can sneak through an opening to save time they will!

Whichever queue management method you choose it is important to ensure you are using the correct number of stanchions, posts and ropes. There is nothing worse than seeing an overstretched rope or belt and it can be dangerous.

Adopt the simplify to amplify technique, create a distinctive queuing system which is organised and purposeful, without gaps to amplify the importance of your chosen pathway and ensure the correct brand image is given to your business.

For any questions or queries on finding your queue management solution just email sales@bhma.co.uk or call 01353 665141.

5 Tips to ensure you have a successful exhibition

Follow our simple and sensible steps to ensure your next exhibition will be a roaring success!

1. Are you prepared, ready and hungry for an opportunity?

Make sure your sales team are briefed well in advance of the exhibition. Their main aim is to promote brand awareness, gather potential sales and generate leads. Ensure your staff are punctual, prepared and ready for when the doors open. Pop-up exhibition equipment can save time whilst promoting a professional image and reduce the chance of not being ready on time.

2. There is a time and a place for everything.

The sight of food, storage boxes and mobile phones will prevent customers from interacting and give the wrong impression. Nobody wants to stand next to a half-eaten chocolate bar or to be interrupted by a phone call whilst talking about their business ideas and investments. However as the hours roll by your staff will certainly need refreshments, so try to schedule breaks during quieter times and make sure food and snacks are kept well out of sight.

P.s. Make the most of company branded reusable water bottles, perfect for hydrating the staff and maximising brand awareness.

3. Make sure you dress to impress!

This cliché is mentioned at every event you will ever attend, because it is critical. You have just 7 seconds to create an amazing and inviting first impression; and unless you are promoting holidays or fitness equipment, shorts and T-shirt will not do! Ensure your team is given plenty of notice on their expected attire. A uniform or consistent clothing theme that is synonymous with your brand is what you should be aiming for. Staff should be wearing your brand with pride to make it clear to every attendee (and potential client) that you mean business!

4. Ensure your staff know what to do!

Organising your team and ensuring each member has an assigned role will produce the best results. Make sure your staff keep to their areas to ensure your stand is fully manned in each area at all times. Chatting in one corner will lose clients and promote an unprofessional appearance!

5. Review, Revise, Repeat!

Always ensure you have targets when attending an event or an exhibition and review these on your return. Sometimes success can only be really counted after several weeks of chasing delegates and attendees but you should be able to surmise on what areas can be improved for next time. Review your day, revise your plan and repeat. Your knowledge should grow with each exhibition, it is up to you to use this.

For support and advice on your upcoming exhibitions call us on 01353665141 or email us at sales@bhma.co.uk!

How to get the most from your Exhibition

If you’re exhibiting this year I am sure you are wondering what on earth you have signed up to and why!

First, why should you set up a physical exhibition stand instead of attending a webinar or large conference call? Easy! publicity, personal interactions and building a powerful brand image. Attending an expo and allowing attendees to interact and engage with you & your staff actively promoting brand awareness. When building a personal relationship with a potential client shaking their hand directly promotes a trustworthy and confident business arrangement. This is a feeling that cannot be matched at any online event or webinar.

Second, it is critical to build your exhibition stand beautifully in every aspect, prepare and present yourself well and know your stuff! First impressions are critical at exhibitions and events. Well presented staff promote interaction and generate an approachable atmosphere, and a well built and carefully designed stand will attract attendees from the other side of the room. Keep in mind that expos can provide a boost to business sales throughout the year and you are significantly more likely to generate long-term customer relationships when attending.

Finally, timing matters! Setting up a traditional exhibition stand can be time-consuming and often require an extra pair of hands to prepare before your sales team and representatives can start work. Always ensure that your exhibition stand is fully set up before the doors open to the crowds as bad time-keeping will greatly affect how customers view your company for the rest of the event. Investing in a lightweight and highly portable kit such as our exhibition combo pack can often save you time, manpower and money. Great low weight pop-ups require less staff to erect, deconstruct and still give the same great results!

At some larger events attendees will be unable to visit every stand their company would like to, so you need to make sure your exhibition display stands out from the crowd. Interested and intrigued clients are most likely to make time towards the end of their list, so you need to make sure you catch their eye. Your exhibition stand will have a large impact on your brand awareness, good or bad. When viewers of the event interact and chat they will continually spread that awareness. High quality, high impact and high enthusiasm are how you promote your brand best and how you want to be viewed.

Exhibitions can be stressful and chaotic, but we are always ready and willing to give support, product knowledge and friendly advice.

You can call us 01353 665141 or email us at sale@bhma.co.uk