How to make money from displays and table advertising.

Making money in a public house is about knowledge!

This blog will certainly help you.  Read it, digest it, action it, reap the rewards.

69% of customers go to the bar BUT, 31% don’t.  This means that bar merchandising is a big influence on 69% of your customer base approaching your bar.  However; lets look at the 31% first.

31% of your customers don’t go to the bar, probably because someone else is asking them what they would like to drink.  In this situation they will know nothing about your product range.  So; the important thing here is; the information presented to them at the table to, and the walls en-route to the table.  Without information presented to them they will ask for their own ‘familiar’ products. Products like Orange Juice, Gin & Tonic, Pint of Bitter etc.  The big question here is, ‘are these your best cash profit earning products?’  Not best percentage products, but the best cash earning products.  To explain that;  80% of £1 is 80p 50% of £2 is £1, earning 20p more!  If you had sold, the high percentage earning product to your customer, you would have 20p less in your bank account on just one transaction.  I hope you see where this is going.  So; what if your table advertised say St Clements (orange juice mixed with bitter lemon, ice and a slice), instead of orange juice.  Rhubarb Gin with American and a dash of lime instead of the Gin & Tonic, or the premium Bitter rather than the standard Bitter?  You would make additional profit EVERY time one of your ‘table advertised products’ was purchased.

Display Blocks
Part Populated Display

Back to Bar merchandising.  Abundance is Authority.  This means displaying lots of the same product you are showing confidence in it, it looks popular too.  So; customers are visually drawn to it, making a sale much easier.  Simplicity Clarity Relevance.  Three key words in making money through merchandising.  The opposite of this is Complexity, Confusion, Ambiguity, exactly what you don’t want.  So; the way forward is simple:  Choose a product to display in abundance, this display will be simple and not complex.  Don’t add other products too near to your display, as this will cause confusion.  Keep the display relevant too.  If you are showing something on the TV?  Show products that are relevant to that target customer, and change it often.  This creates a little work, but the rewards are great.

An aid to all of the above, are our Display Blocks (code DB1) https://www.bhma.co.uk/wooden-display-blocks  you can create a simple stunning display for almost any product.  Take a moment to look, they last years and WILL make you money.

How to Spot a Good Combo Pack & Why You Should Buy it!

I expect you have often seen a bundle of products sold together offering a saving but should you buy them and why? Or is it just a marketing ploy to get you to part with your hard earned cash?

A great time to purchase is when you have a specific marketing strategy and need to buy a few items at the same time or you have just started your business and need a little of everything! The products in the pack need to be relevant to your business and your marketing campaign and ensure they will do the job in hand.

Our combo deals are specifically targeted to ensure you get the most from your purchase.  For example Our “Counter Top Chalkboard Promo Pack” will drive impulse sales in your bar, restaurant, deli or foodstore. This kit contains 10 table top chalkboards and a pack of white pens, simply write the same message on your boards and display around your venue.  The duplicated message will ensure the hype is created and your sales will soar.

Our combo deals are created from researching what highly rated and reviewed products work with each other and customer feedback. You will often find that the best-selling products are added into a combo or multi-buy sale because customers have requested them as a pack and you can make your purchase with confidence knowing we have done the homework for you.

Another benefit for buying a combo deal is that you will save money! Kits, packs and bulk purchases mean more money in your pocket. Fewer headaches individually reviewing products and wondering which product is the best medium for your advertising.

A perfect example of a well-known bundle that hits the target for millions is the Meal Deal Bundle; it usually supplies a drink, a main, a snack or a sweet. This pack gives you everything you need to solve your problem, hopefully our combo packs will do the same.

We are always open to suggestions and welcome any combination pack ideas you may have or need. Please contact sales@bhma.co.uk with suggestions.

How to Introduce Al Fresco Dining with Café Barrier Screens

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Increase your sales and profits with ease, by simply creating an outdoor dining area with our very affordable café barriers. What better way to entice customers in the warmer weather than to sit outside, enjoy the summer and your hospitality.

It wasn’t long ago the British boozer suffered a blow with the smoking ban, which led to an increase in sales of Café Barrier Screens and in turn helped publicans and landlords create a comfortable area for smokers to keep customers (and profits) happy.

Café Barrier Banners are now an important addition for any hospitality establishment and with the inclusion of patio heaters you can give your customers an area that can be used all year round.

It’s incredibly easy to order Café Barrier Banners, first you will need to decide on your area and whether this is to be joined to your building or it will all be standing alone.

Measure the outer edge of your area and then divide by 1200mm, 1500mm or 1800mm, this will give you an idea of how many sections you will need.  You can mix and match widths and remember to allow for an opening to enable your guests enter!

Once you have an idea of how many sections you require you can then establish how many poles/stands you will need, (2 per banner is usual unless fixing to a wall) and whether your budget will allow two cross rails per banner or just one.  It is a requirement of the Disability Discrimination Act (DDA) to have two rails, but if this doesn’t apply to you then you can opt for the Eco Barrier and fix the bottom of your banner with cost effective bungee fixings.

Banners are a great way of getting your name out there! We print onto three types of banner material including a mesh PVC for the same cost, all are suitable for our good ole British weather, you will just need to choose your preference and decide what you would like printing on them.  Logo’s, name of your business or simply coffee cups all look great, don’t go for promotions or special offers as you will need to change your banners too often.

Our wonderful sales team is always on hand to help, if you have any problems please give them a call on 01353 665141, they will be happy to hear from you and advise 🙂