Tag Archives: banner

How To Deliver Your Message With A Power Flag

A line of feather banners to grab the attention of passing customers

Power flags (sometimes called wind-chasers & blade flags) are perfect for outdoor events because it is hard to ignore a sign that is standing tall and proud above the crowd!  But how do you ensure your message will be delivered and your flag will do its’ very best for you and your business?

Simple, follow our simple steps below!

What is your goal?

Before diving in with excitement take time to write down what you want to achieve at your next event.

Do you want your potential customers to:-

  • Make a note of your name & address to return later?
  • Find your stand at a busy event?
  • Enhance your presence on the high street?
  • Promote your latest marketing offer?

To Provide Directions & Address Details

If this is your main objective then make sure the main focus of your message is your location!

At an event, unless you have a floor plan, navigating around can be boring and tedious.  Using a flag at the entrance to advise on where your stand is located may be all you need to gain the interest of customers and see your footfall increase.

To Promote Your Brand

Brand recognition is extremely important no matter what industry, business or country. Make sure your flag is flying high with your logo and corporate colours to ensure instant recognition. Customers who recognise your brand will come thick and fast.

To Promote a product, competition or deal

When your advert stands about 3 meters higher than your crowd it is unlikely to be missed! With a promotion make sure you increase the number of flags you display and keep the message the same on each flag. Garages use this marketing tactic for every new registration period to promote new sales.

The design.

When you have the killer strap-line to blow the competition out of the water it’s time for the design!  WHIP it!

  • Wording
  • Hues & Colours
  • Image
  • Placement

Each one of these headers must be taken into account and individually developed to make sure you have a power flag that delivers the perfect message and image to your customers.

Wording

Decide carefully on what you want to say to your customers, always get a second opinion and listen to criticism.

Use the “Who What When Where Why How” approach if possible as it hooks the interest of readers.

After you have decided on your strapline or your message, you will need to make a choice on how it will be best represented:

  • If you work with children then try using a fun chunky font, which is multi-coloured and easy to read like Comic Sans.
  • Building services, tradesmen, or industrial goods suppliers should use strong bold/defined fonts, which promote strength and reliability, Arial Bold is a good choice.
  • Formal businesses such as Estate Agents, Accountants or Solicitors should use a classic font in a single consistent colour similar to Times New Roman.

Hues & Colours

Ideally, these need to be in your corporate brand colours to increase brand recognition.

If you are promoting an event you will need to think about a colour scheme and all aspects need to seamlessly integrate to form a coherent and effective marketing masterpiece.

Blue can be a cold colour and is often associated with sadness, orange creates warmth and high energy and red can give the impression of a sale or urgency.  Ideally, pick colours that match your branding and goal ideals.

Always keep in mind that there are a number of colours which are hard to separate and distinguish at a glance.  The combination of lemon and lime may be a healthy fruit combination, but a light green text on a yellow background is very difficult to read from a distance.

Try using a colour pallet creator to gather complementary colours that are perfect for your business and your overall identity!

Images 

Grab the attention of your viewers with an image to really boost the impact your flag will have on a crowd. Always use a high-quality image to avoid any blurriness or pixelation, if you cannot create an image that you would like to use on your flag, you can find vast libraries of images and photos online to suit your needs.

Placement

This is mission critical, everything needs to be in the correct place to convey the correct message.

  • Logos: Logos are normally at the top of the flag and then repeated further down if required.
  • Text: If the logo does not include the company name it should be set sideways, reading from the bottom to the top. Vertically aligned text can work if you are in close proximity to the passing customers, but it is not always effective and best to avoid.
  • Strapline: Straplines should be parallel to the main line of text and in a smaller size or a different font.
  • Photos: Try and stick with one powerful eye-catching image to avoid making your flag too busy and ensure it relates to your message.
  • Website URL: Usually placed horizontally at the bottom of the flag.

When you have completed your design and are ready to go into production, call BHMA on 01353 665141 or e-mail sales@bhma.co.uk for great service from the start to finish!

How to Introduce Al Fresco Dining with Café Barrier Screens

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Increase your sales and profits with ease, by simply creating an outdoor dining area with our very affordable café barriers. What better way to entice customers in the warmer weather than to sit outside, enjoy the summer and your hospitality.

It wasn’t long ago the British boozer suffered a blow with the smoking ban, which led to an increase in sales of Café Barrier Screens and in turn helped publicans and landlords create a comfortable area for smokers to keep customers (and profits) happy.

Café Barrier Banners are now an important addition for any hospitality establishment and with the inclusion of patio heaters you can give your customers an area that can be used all year round.

It’s incredibly easy to order Café Barrier Banners, first you will need to decide on your area and whether this is to be joined to your building or it will all be standing alone.

Measure the outer edge of your area and then divide by 1200mm, 1500mm or 1800mm, this will give you an idea of how many sections you will need.  You can mix and match widths and remember to allow for an opening to enable your guests enter!

Once you have an idea of how many sections you require you can then establish how many poles/stands you will need, (2 per banner is usual unless fixing to a wall) and whether your budget will allow two cross rails per banner or just one.  It is a requirement of the Disability Discrimination Act (DDA) to have two rails, but if this doesn’t apply to you then you can opt for the Eco Barrier and fix the bottom of your banner with cost effective bungee fixings.

Banners are a great way of getting your name out there! We print onto three types of banner material including a mesh PVC for the same cost, all are suitable for our good ole British weather, you will just need to choose your preference and decide what you would like printing on them.  Logo’s, name of your business or simply coffee cups all look great, don’t go for promotions or special offers as you will need to change your banners too often.

Our wonderful sales team is always on hand to help, if you have any problems please give them a call on 01353 665141, they will be happy to hear from you and advise 🙂