How to Maximise Impulse Sales in Time for the Payday Rush!

Primark impulse sales display

Primark just before the checkout. A display of great impulse products.

Payday is great for your business; the end of the month brings about a smorgasbord of customers ready to spend their hard-earned cash!

Your customers will be wanting to freshen up their wardrobe with a new look; upgrade their home with stylish new furniture or meet up with friends and benefit from retail therapy.  So whilst your customers are in the mood to “spend, spend, spend!” make sure you “promote, promote, promote”.

Use discounted products to create sale opportunities that will bring your customers to the checkout; which is the perfect environment for up-selling!

Primark uses this principle very well.  Simple black retractable barriers are used at the checkout to manage their queues where smaller, affordable products are displayed in dump bins to encourage customers to add further items to their baskets whilst waiting.

Dump bins that are designed to fit on top of barriers posts are perfect for catching the eye and making the most of the available space in this area, they not only look good but with an effective marketing strategy, they can have a large impact on your sales growth too.

Include an eye-level and impulse campaign to see your sales soar.  This should consist of products that grab attention and relate to your hot spot (aisle end) areas to create hype and a need to have.  Fill your bins and keep them full to show abundance, there is nothing worse than an empty shelf or bin, it only has a negative impact and always research your market for upcoming trends, themes and events.

Being ahead will allow you to plan your stock for the demand.  For example if a holiday is on the horizon like Mothers’ day consider adding products which are likely to grab your customer attention as a quick fix gift.

Increase impulse sales and generate traffic with our marketing products, developed and designed by the sign & display solution experts at BHMA.

Email us at sales@bhma.co.uk or call us on 01353 665141 with your requirements.

Queue Management Solutions

Amazon go queue

The Brits find queuing second nature especially at large events, product launches & popular restaurants. However, in other parts of the world, this isn’t always the case!

Recently Amazon opened a checkout free concept store in Seattle designed to help eliminate queuing whilst removing cashiers at the same time.  The principle is that you help yourself to goods and as you leave the store your Amazon registered credit card is billed.

On opening day, locals flocked to the store to investigate the new idea and ironically had to form a queue because of the number of people that turned up!  Needless to say, Amazon had to pull out the barriers and start managing the queues!

When it comes to queue management there are a couple of options but they do the same job; to ensure your customers form an orderly queue and have access to designated areas only.

Classic rope and post barriers are the top of the range when it comes to appearance.  They not only look good but are also perfect for creating V.I.P. areas and are used predominantly in upmarket car showrooms, red carpet events and 5* hotels. These are available in polished silver and gold with a range of velvet and twisted ropes, offering an opulent appearance.

When it comes to retractable barriers make sure you pick a colour that stands out and is easy to recognise, especially if they are being used in an area where lighting is limited or a hazard needs highlighting. To maximise your brand image choose a printed belt with company colours and make sure there are no gaps when forming your lines. Perception is reality and if people think they can sneak through an opening to save time they will!

Whichever queue management method you choose it is important to ensure you are using the correct number of stanchions, posts and ropes. There is nothing worse than seeing an overstretched rope or belt and it can be dangerous.

Adopt the simplify to amplify technique, create a distinctive queuing system which is organised and purposeful, without gaps to amplify the importance of your chosen pathway and ensure the correct brand image is given to your business.

For any questions or queries on finding your queue management solution just email sales@bhma.co.uk or call 01353 665141.

How to maximise your profits this Christmas

xmas_deadline_article

If you’re not advertising this Christmas you’re missing a trick. You really don’t want to be the one to sit on your laurels and regret it; it may seem like Christmas starts earlier every year but the seasonal window for marketing is short.

Take a leaf out of John Lewis books. Their Christmas advert doesn’t come cheap; it’s well thought out, it’s different every year and it’s designed to create brand awareness and bring customers through the door.  They don’t advertise what’s on offer, they establish an emotional connection with their audience which creates familiarity and leads to loyalty.

Whilst I am sure not everybody has the budget for mainstream advertising campaigns there are still a few things you can do to increase your footfall this season.

Follow my top tips below to ensure your business maximises its potential.

1. Encourage indecisive shoppers with slogans like “Order Now for Guaranteed Delivery Before Christmas” and “Last Few Left”. Make sure you don’t overdo it though and keep it genuine. Customers are smart and will sniff out a rat a mile away when they are spending money, genuine offers will keep them coming back and your generosity will be the talk of the town.

2. Make your window stand out from the crowd, there is nothing more enticing than a festive display. Make it eye-catching, inspire people and link it to your overall promotion. Traditional snowy scenes always work best, we all want a white Christmas at heart!

3. Promote your offers and activities on Facebook & Twitter. If you have a café or restaurant this is the perfect place for showcasing your festive menu. Don’t forget to encourage them to book, let them know your tables are going fast!

4. If your eatery is located near the shopping area, open early and catch the exhausted shoppers. It’s a great time to offer a free mince pie with a hot drink and advertise your Christmas events.

5. Encourage your customers to join your mailing list and provide them with a voucher in return. January is often an anti-climax, everybody is partied out and spent too much and this offers them the perfect opportunity to dispel the January blues, it also gives you a chance to turn them into loyal customers!

6. Don’t forget your website, online shopping is increasing year on year. Create categories that are gift specific, for example a page focused at the perfect gift for him. This may sound simple but it is a tactic that works. Not only will it help a busy and stressed shopper it will display all your relevant products in one place, which may encourage them to buy more!

7. Teach them to share! Social media is an important part of marketing. Invite your customers to share their online deals and in return email them a promotional code to spend on their next purchase.

Christmas is a season that is jam packed with advertising, the golden rules are not to rely on advertising alone but to combine it with perfect presentation, outstanding customer service and a reciprocal gesture.

But most of all enjoy yourself and have a merry old Christmas.

Are you ready for the dark nights?

dark nights illuminated menu cases

Autumn is officially here! That means cooler temperatures and darker nights are just around the corner. Are you ready for this time of year or could your business be missing a trick?

It is well known that the summer nights increase trade due to longer, lighter evenings but that doesn’t mean your business has to hibernate in the winter, careful customer and business analysis will ensure your business keeps it’s cool!

Put yourself in your customers’ shoes. Is your business inviting? The first thing that lets the world know you are open and welcoming is lighting. Make sure your signage is illuminated either by means of the latest LED illuminated letters or simple spot or trough lighting.

Can anybody see your menu in the dark? If not you really need to address this problem, you will never sell what nobody can see. An excellent idea is to light up your menu, invest in a menu case or menu box, these are not as pricey as you may think and are a definite asset to your business.

Once inside, your premises need to be warm; there’s nothing worse than sitting in a cold corner and freezing, I can guarantee this will not bring returning visits. If you are lucky enough to have a fire (natural or man-mad) make the most of it! Make sure it is lit and looks neat and tidy, why not add a few ‘homely’ items such as a companion or fireside set.  A fire not only make your guests feel at home but creates a cosy ambience too.

Make sure your menu reflects the season, why do you think the larger brands have dark and light night menu changes? It’s because they have done their homework. Do you really fancy a Chicken Caeser when it’s snowing outside or would a Sausage, Chorizo & Bean Casserole fit the bill a little better? Think winter warmers and you’re on to a winner!

Last but not least, make sure you add a few specials to your drinks list. Offer a Baileys or Cognac with coffee, serve a gourmet hot chocolate and remember to add a little taster on the side, maybe a brandy snap or a ginger biscuit, you will have them eating out of your hand and coming back for more! Good Luck 🙂

How to Choose the Right A-board Pavement Sign for You!

tipsigngirl1

Sometimes choosing the right pavement a-board sign can be a daunting challenge! Should you opt for a poster holder, a chalkboard or even a swinger?

Hopefully we can iron out some of the wrinkles and make the whole process an enjoyable one!

One of the first questions to ask yourself is what would you like your sign to do for you? Bring in more customers, give directions, advertise your products or provide health and safety information. Your answer will indicate whether you need a sign that you are able to update and change or whether it will have a fixed permanent message.

Location is next! Where will your pavement sign be situated? On a high street, on a windy roadside, a garage forecourt or perhaps a shopping centre. Weather and environment will affect the longevity and success of your correctly chosen pavement sign and needs to be taken into consideration. A high street will need a slimmer perhaps smaller sign allowing pedestrians to manoeuvre, whereas a swinger sign would suit a windy roadside location perfectly.

Weight is also a very important factor that is often forgotten about.  Will you need to bring your sign in at the end of the day? If so it will need to be lightweight enough to move but sturdy enough to withstand the elements of mother nature, the larger water-filled signs are great for this situation. If your pavement sign will remain outside permanently then the heavier the better!

The last but most certainly not least decision you will need to arrive at is style. Your sign will represents your brand and business, it will be the first thing a customer sees and therefore must be a true representation of your business and ethics. If you have a woodland café then a metal sign just, will not, cut the mustard, only a rustic traditional wooden a-board would suffice, and we have a good range of those to choose from.

I hope the above key points will help you arrive at the perfect a-board pavement sign for you, however if you need some specific advice please don’t hesitate to log on to our live chat or give us a call on 01353 665141, we will be happy to share our knowledge with you 🙂