Which Pavement Sign is Right for my Business?

Pavement signs are one of the most popular and possibly even one of the oldest forms of outside advertising. The purpose of a Pavement Sign is to attract customers and boost sales. They can help increase brand awareness, promote special offers and events, advise of upcoming changes and warn of any dangers.

Pavement signs can also be known as A-boards, A-frames, sandwich boards and kerb signs, all available in a wide range of materials, styles and sizes, with most being foldable so they can easily be stored when not in use and usually double-sided, enabling your message to have full visibility from all angles.

There are many forms of pavement signs, how can you decide which one is right for you? Hopefully, the answers and advice below will help ūüôā

How much is your budget? Prices can differ greatly depending on your requirements. For example, a very basic snap frame a-board that can display a poster in a sheltered location is only around £40, compared to a solid wooden a-board that is branded, has the dual functionality of a poster holder and a chalkboard and can be positioned in a relatively windy location will be around £400.

Will you need it to be branded with your business name or logo? If you are choosing to use your pavement sign as a temporary sign you may be displaying posters that are changed regularly and as such may have your business name on the poster, on the other hand, you may want an opulent look for your business signage and prefer for your a-board to be professionally written and to be in keeping with your brand.

Is it going to be a temporary sign and display a poster, have a hand-written message on it or will it be used as a permanent sign? The use of your pavement sign is very important. How do you intend to portray your message to your customers? What is your message? Is it a permanent message e.g. Car Park 200m Right or is it a temporary message e.g. Quiz Night this Friday? The changeability of your message should determine whether you need a chalkboard surface like our chunky wooden a-board, a poster holder or a printed permanent message.

What material would you like your pavement sign to be made from? The first thing to think about is what will suit your business image? Do you have a modern or contemporary business? Do you run a fish and chip shop or a ladies boutique? Maybe a swinger sign is appropriate for The Golden Fry but for Amelia’s Accessories, our painted wooden a-board would be more suited. There is a vast range to choose from including wood, steel and aluminium.

What size do you need? This may sound like a simple question however it is a very important one. If you are positioning your pavement sign by the side of a road to catch the eye of a motorist then you will need a generously sized sign, like our Defender Forecourt Sign to ensure your message can be read, on the other hand, if your business is positioned in a high street you may be governed by the size of the pavement width and council restrictions, it is always best to double-check with your local council before purchasing.

Hopefully, the above guidance will help you choose the right pavement sign for your business, however, if you would like a little more help please don’t hesitate to give us a call on 01353 665141, we are always happy to pass on our expertise and knowledge.

What is POS?

pos-display-products

POS stands for Point of Sale, this can also be referred to as Point of Purchase, which in a nutshell is the place at which a purchase is made, this could be your business or a trade counter.

If you are a retailer this is one of the most important aspects of your business that you will need to focus on. This is the area where your captive audience, with the correct products, will add to their original purchase.

POS is key to the hospitality and leisure sector, this industry relies heavily on effective point of sale products to develop brand awareness, retain existing customers and attract new customers. This can be achieved with the following methods:

  • Attractive eye-catching Pavement Signs positioned outdoors to bring in passing trade.
  • If you don’t have the space for a Pavement Sign add posters to your windows with your latest seasonal offer, this can be achieved with window suckers or self-cling printed posters.
  • If you have a large outdoor space,¬†utilise this¬†with printed PVC banners. Either fix them to your wall or display¬†with a banner frame, ensure the appearance is fresh and remove when the banner becomes faded or wind beaten. First impressions count!
  • Once inside, the same methods apply. Advertise¬†offers with attractive poster displays, free-standing acrylic holders and floor standing information stands.

The main concept of POS display products is to capture your customers attention, bring them into your business and potentially cross sell other products and services that may be of interest.

When a customer is stationary it is the perfect time to advise them of what’s on offer, they have time to view and absorb. This could be in a¬†hotel bedroom, a gym changing room,a restaurant toilet or when waiting in a queue to pay. Ensure your message can be clearly seen, for example a snapframe on the back of a toilet door is a perfect location as is an acrylic menu holder¬†on a table and a dump bin near the till.

Barriers and free-standing information stands can be used to direct your customers to other areas of your business and manage queues in a structured manner. Poster holders can be added to your barrier stands to promote offers, services and brand awareness.

Remember first impressions do count and in an ever demanding market your POS displays need to be only part of your marketing. Keep your environment clean and excel in your customer service, this will bring word of mouth recommendations which will in turn bring new customers and strengthen your brand.

 

Introducing the Sign with a Difference! Our New Multi Board.

multiboard

Our brand new Multi Board‚ĄĘ is the true multi-functional board, it has endless connection possibilities and can be used in a number of ways.
You can use one single board suspended from the ceiling or mounted on a wall for the perfect chalkboard sign; add feet and voila, a free-standing double sided sign is created!
You can make a triangle, square or hexagon, which are perfect for placing around a tree or hiding an ugly rubbish bin and gives you 360¬į visual communication.
If you fancy an alternative design to the traditional café barrier simply make one long line of boards, using a collection of multi boards and feet. The list goes on and the opportunities are endless.
The Multi Board‚ĄĘ connect system is strong and very simple to use, resistant to all weather conditions and engineered to last. Use our waterproof chalkpens designed for¬†outdoor weather conditions¬†to create your sign;¬†start connecting today with the¬†Multi Board‚ĄĘ and provide intelligent communication to your customers with ease.

Crosstown Doughnuts go crazy for interchangeable signs!

crosstown doughnuts signsCrosstown Doughnuts is a rapidly expanding gourmet doughnut brand from London that prides themselves on hand made doughnuts that are not only delicious but made fresh everyday.  They rotate their flavours daily and with over 40 stockist in the London area that take a select range of flavours, they needed a range of premium signs that could be updated quickly, look traditional and fit in with their brand.

They decided that our Interchangeable A-board & Pegboard ticked their boxes!

Our interchangeable double sided A-board is crafted from steel and powder coated to withstand the wonderful British weather and provide years of service. The interchangeability magic is provided by magnetic vinyl slats that adhere to the metal board with ease.

The style of the a-board largely depends on the board colour you choose, brighter primary colours tend to be in keeping with modern brands like McDonalds whereas traditional colours are perfect for Harrods and Barbour. The magnetic slats can be matched to the colour of the board and the text printed in any style or colour you choose, making this sign completely bespoke and tailored for your business and brand.

The perfect partner for the interchangeable a-board is our quick changing retro pegboard, which offers a unique way to advertise your menu with removable letters and numbers that simply push into pre-formed holes. We offer a selection of characters in variety of sizes up to 47mm tall to allow your imagination to run wild and create the menu of your dreams and whilst you are being creative why not check out Crosstown Doughnuts and order some of their delicious gourmet doughnuts ūüôā