How to Spot a Good Combo Pack & Why You Should Buy it!

I expect you have often seen a bundle of products sold together offering a saving but should you buy them and why? Or is it just a marketing ploy to get you to part with your hard earned cash?

A great time to purchase is when you have a specific marketing strategy and need to buy a few items at the same time or you have just started your business and need a little of everything! The products in the pack need to be relevant to your business and your marketing campaign and ensure they will do the job in hand.

Our combo deals are specifically targeted to ensure you get the most from your purchase.  For example Our “Counter Top Chalkboard Promo Pack” will drive impulse sales in your bar, restaurant, deli or foodstore. This kit contains 10 table top chalkboards and a pack of white pens, simply write the same message on your boards and display around your venue.  The duplicated message will ensure the hype is created and your sales will soar.

Our combo deals are created from researching what highly rated and reviewed products work with each other and customer feedback. You will often find that the best-selling products are added into a combo or multi-buy sale because customers have requested them as a pack and you can make your purchase with confidence knowing we have done the homework for you.

Another benefit for buying a combo deal is that you will save money! Kits, packs and bulk purchases mean more money in your pocket. Fewer headaches individually reviewing products and wondering which product is the best medium for your advertising.

A perfect example of a well-known bundle that hits the target for millions is the Meal Deal Bundle; it usually supplies a drink, a main, a snack or a sweet. This pack gives you everything you need to solve your problem, hopefully our combo packs will do the same.

We are always open to suggestions and welcome any combination pack ideas you may have or need. Please contact sales@bhma.co.uk with suggestions.

We love seeing happy customers!

We take pride in our products so when a customer contacts us to share a photo of their product it really inspires us.

Our customer sent us this photo to let us know they are happy with the product and the resulting look. We have a variety of flat cut lettering colours to fit any colour scheme and this customer found a perfect match. It just goes to show that with a little bit of thought and creativity you can create an amazing show piece for a room!

We think it looks great, if you think so too you can find the same product here:

http://www.bhma.co.uk/flat-cut-acrylic-letters-3mm

How to create an enticing window display?

Well it’s been a while but after a hectic season we’re back!

Talking of hectic I was in Cambridge shopping at the weekend and was amazed by the amount of high street shoppers I saw. The city was booming.

I also noticed how poor the window displays were and wondered if the shops were as busy as the street! Have people forgotten that their shop window needs to be the epicenter of their business? It needs to encourage new footfall. It needs to build brand awareness. It needs to shout COME IN!

Your regular customer knows your style, your service, your brand, they are loyal, they do not need to be enticed, they will pop in when they are shopping because they trust you.

Your window needs to encourage new business, it needs to say look at me, it needs to say don’t miss out!

So how can you get the best from your window? There are a few ways to achieve this:

  1. Create a mystery! This works well when having a promotion or sale. Simply fill the windows with posters to block the view, this will create an interest and shoppers will be intrigued to see what’s on sale, the only way for them to do this is to pop inside.
  2. Create a peephole! This can be achieved with decorative spray snow at Christmas, or sand spray paint in the summer (just make sure you buy the easy to remove versions!). Passers by won’t be able to resist taking a peek to see what treats are in store, if they have stopped to browse the window display they are more likely to visit.
  3. Stick with the seasons. Everybody loves a change and the seasons are no different, we may moan about the cold but the thought of leaving Autumn and entering Winter fills you with thoughts of cosy fires, hot chocolate and jumpers! Use this to your advantage and create a seasonal display, add golden leaves to your mannequins feet in Autumn, pop Daffodils in your background at Spring or add a couple of suitcases to your sandals and flip flop display. With seasonal vibes being ever present your customer will feel you are in tune with them and your business will be buzzing in no time!
  4. Freshness also promotes a quick response. If your display is filled with foods ensure freshness is at your forefront. The amount of dusty cakes I have seen in a bakers window always makes me want to run for the hills! You want to make sure that your foods, cakes and preserves look like you want to eat them. Use artificial props to create a feeling. For example add olive vines to a deli display, add grape vines to a wine & champagne display and decorate your barrels with hops!
  5. Display one single item only. Premium products are often displayed in this way, how many times have you seen one Mulberry handbag in a large window? Give the impression the item is unique, create desire, create the want, create the need. Don’t be fooled though this will only work for a recognised premium brand, there is no point in displaying an economy pair of shoes in this way, customers will think it’s the pair nobody wants!

Remember your window needs to be eye catching. Use different materials and substrates, be creative, be seasonal and keep it colourful. With todays technology it is possible to print on almost anything, use this to your advantage. Create great dramatic back drops with printed corrugated plastic, metals and tiles and add materials to create layers and interest.

The world is your oyster so take the bull by the horns and get creative!

How to grab their attention!

Can you see potential customers walking past your window? Do you want to stand out from the crowd and beat the competition? Then you need to illuminate your message and create a window display with a wow factor!Our illuminated cable kits are perfect for grabbing the attention of potential customers and creating powerful displays.

We use low voltage LED’s in our kits with a life expectancy of 60,000 hours, making them suitable for 24 hour use without the need for maintenance (no bulbs to change).

The incredibly slim, 14mm thick, bevelled edge acrylic light panels give the appearance that your poster is glowing.  The LED’s illuminate any printed graphic printed from your own laser printer, although we do recommend Duratrans or Back Lit Paper for maximum illumination. Duratrans is a durable transparent paper that has a translucent base for illuminated displays. It allows the right amount of light to pass through from behind, illuminating your graphic and giving you a sharp photographic image.

Graphics are easily changed in seconds, simply slide in and out of the panels, no tools required.

Each kit comes complete with two 4m steel floor to ceiling cables, acrylic panels with 4 side clamps per panel, anodised aluminium fixings, one low voltage 12 volt transformer and a suitable allen key.

The light panels are suspended from almost invisible steel cables which are fitted between floor and ceiling. Complicated cables are not required, all you need is a 3 pin socket to simply plug in and illuminate your display.

Our LED Cable Poster Kits are double sided allowing your message to be seen both outside and inside, creating two displays for the price of one. The white back panel in the middle of the frame means you can have one print facing your window display and another facing inside the business and both will be illuminated evenly.

LED Cable Displays are perfect for estate agents, opticians, hairdressers and any high street retail business that needs to improve their window display.  This long term investment will add the edge to your business and take your point of sale displays to a whole new level.

For advice on which LED Cable Poster Display solution is the best for your business please call 01353 665141.

How to beat the January blues?

pos-blog

January is commonly known as a depressing month, everybody is short of cash, the nights are long, the festivities are over and it’s cold outside! How do you beat the blues, bring in the customers and keep your spirit (and profits) high.

Think of a promotion it could be 2 for 1, a free glass of wine with a main meal or kids eat free. Whatever the deal the right kind of POS is needed to make sure your efforts aren’t wasted and your promotion is a roaring success.

Banners

Printed PVC banners are a great way to shout your offer from the hill tops! Not only are they economic, bright and colourful but they can be displayed outside on a wall or fence and seen from a distance.

Chalkboards

Chalkboards and blackboards are a necessity all year round, but really come into their own during a promotion.

Blackboards are available in a variety of forms including wall mounted and counter standing, for internal and external use, you will be sure to find one that suits your needs.

Chalkboards have the edge on posters, they can be wiped clean in seconds and re-used as and when needed, you can change your offers as demand dictates. If you run out of Leek & Potato Soup you can offer the Duck Pate!

Snap Frames

Snap frames can be wall mounted almost anywhere, are economic and are available in a variety of colours.

For additional advertising display your offers on the back of toilet doors, in your entrance and behind the bar!

Leaflet and Menu Holders

Promote your message from early December to encourage your Christmas visitors to return in January.

Display your leaflets in a simple acrylic holder, these can be positioned on the tables, at the bar and on the wall of the entrance.

Don’t forget to place in rooms if you have a hotel or guest house. Multi-faceted holders are perfect for displaying promotions and provide a cost effective solution for all business.

What is POS?

pos-display-products

POS stands for Point of Sale, this can also be referred to as Point of Purchase, which in a nutshell is the place at which a purchase is made, this could be your business or a trade counter.

If you are a retailer this is one of the most important aspects of your business that you will need to focus on. This is the area where your captive audience, with the correct products, will add to their original purchase.

POS is key to the hospitality and leisure sector, this industry relies heavily on effective point of sale products to develop brand awareness, retain existing customers and attract new customers. This can be achieved with the following methods:

  • Attractive eye-catching Pavement Signs positioned outdoors to bring in passing trade.
  • If you don’t have the space for a Pavement Sign add posters to your windows with your latest seasonal offer, this can be achieved with window suckers or self-cling printed posters.
  • If you have a large outdoor space, utilise this with printed PVC banners. Either fix them to your wall or display with a banner frame, ensure the appearance is fresh and remove when the banner becomes faded or wind beaten. First impressions count!
  • Once inside, the same methods apply. Advertise offers with attractive poster displays, free-standing acrylic holders and floor standing information stands.

The main concept of POS display products is to capture your customers attention, bring them into your business and potentially cross sell other products and services that may be of interest.

When a customer is stationary it is the perfect time to advise them of what’s on offer, they have time to view and absorb. This could be in a hotel bedroom, a gym changing room,a restaurant toilet or when waiting in a queue to pay. Ensure your message can be clearly seen, for example a snapframe on the back of a toilet door is a perfect location as is an acrylic menu holder on a table and a dump bin near the till.

Barriers and free-standing information stands can be used to direct your customers to other areas of your business and manage queues in a structured manner. Poster holders can be added to your barrier stands to promote offers, services and brand awareness.

Remember first impressions do count and in an ever demanding market your POS displays need to be only part of your marketing. Keep your environment clean and excel in your customer service, this will bring word of mouth recommendations which will in turn bring new customers and strengthen your brand.

 

How to make your own pegboard.

peg boards

By popular demand we are now supplying our pegboard tiles.  These little 152 x 152mm square tiles are what we use to make up our quick change retro pegboards and perfect for using on their own to advertise prices or for you to assemble and make your own custom size pegboard.

Our traditional peg boards offer a unique way to advertise your menu with removable letters and numbers that simply push into pre-formed holes. They offer the perfect solution for signs that need to be regularly changed, ideal for opening hours, price lists and church service times to name a few. The tiles create a solid black message board; and when partnered with our contrasting white characters give a striking sign that is very easy to read from a distance.

Our pegboard tiles are manufactured from thermoformed plastic, which is a process that creates hardened plastic, resulting in a durable board with precise holes, that will give years of use.

Also new to BHMA is our handy storage box, complete with 18 sections and a tight fitting lid to ensure your characters stay where they are supposed to! We offer a selection of characters in variety of sizes from 13mm to 47mm to give you endless opportunities. Larger sizes are perfect for headings whilst the smaller characters are generally used for text and menus; all sizes fit neatly into the storage box.

If you’re feeling adventurous and would like to create your own pegboard, you will need to use two clips per tile as our image below demonstrates, if you are constructing a larger message board I would recommend mounting it on to hard surface such as hardboard, for smaller boards simply fix to your wall for stability.

pegboard tiles4

If you’re struggling a little and need some friendly advise please give our sales team a call on 01353 665141, they will be happy to help 🙂

Why pay for condiment holders?

condiment holders
Are you feeling left behind with major establishments displaying their condiments in fancy holders? Are you wondering why they are spending their profits when a bowl will do the same job!

If this is you then you are missing a trick. A premium brand of sauce displayed in a good looking holder will give your customers the perception that your establishment serves premium quality food.

Everybody knows that Heinz is the daddy of all sauces and as such will put a smile on your customers faces if they see a well know recognised brand, alternatively locally sourced condiments are also a winner. Stokes is an up and coming winning brand who use ‘real food ingredients for a real food flavour’, they are well packaged and are perfect if your menu features locally sourced produce.

Unless your business is the greasy spoon down the road you will not get away with placing jars and bottles on the tables, you will need a holder that fits your brand and enhances your condiments.

Condiment holders or caddies as they are sometimes referred to come in all shapes, sizes, styles and colours. You can opt to have your logo printed or engraved on the front for maximum brand awareness, something that I would always recommend if budget allows, remember brand promotion equals brand awareness and familiarity which equals success!

Before purchasing your condiment holder you need to work out what type of holder is required. When your customers place an order do they order at the bar or at the table? For orders placed at the bar it is a good idea to offer condiments that can be carried to the table, this allows you to hand out the correct amount of cutlery and ensure your condiment bottles are always wiped clean and well presented. With this in mind you will need to choose a holder that is not too large (but large enough to house your sauces, cutlery and serviettes) and is easy to carry (preferably with a handle).

For table service the world is your oyster! You can choose any style that suits your décor and brand. You could choose a rustic crate type appearance to blend with a vintage themed interior and locally sourced produce or for a more contemporary look why not choose metal bucket, these can be partnered with a smaller bucket for serving fries.

If you are struggling to choose the best condiment caddy for your business, then please give us a call on 01353 665141, we have years of experience and know what will work for you and your business.

 

 

 

 

 

 

What is Dibond?

dibond

What is Dibond?

Dibond is an aluminium composite material consisting of two aluminium sheets with a centre core of polyethylene. This was originally invented by the former “Aluminium Walzwerke Singen GmbH” back in 1965 who had patent protection for their invention calling it Alucobond, and is still being used today in architectural applications.

Based on the same technology, Dibond was born in 1992 and is now the leading brand in the Signs & Display industry.

Dibond is a very rigid yet relatively lightweight material with a thickness of 3 mm.

What is it Dibond used for?

It is mainly used for display and sign applications including retail & shop front signage. It can be drilled, riveted, screwed or nailed to almost any surface, and as it will not rust or crack it is ideal for both long and short term advertising displays. Dibond is also suitable for direct digital printing and has been used frequently in art exhibitions.

Can it be used outside?

Dibond weathers extremely well, with high UV resistance and excellent stability within a range of temperatures. It offers the same metallic finish as other metals without the weight or the risk of rusting. It is the perfect metal substitute for all weather conditions.

Is it easy to install?

Dibond is very easy to work with and is similar to using acrylic.  It is a strong, rigid material, and can be hung with screws through drilled holes, double sided Velcro, double sided tape, double sided adhesive pads and stand off fixings.

Is Dibond recyclable?

Dibond is fully recyclable with the help of a technical procedure that separates and processes the aluminium & polyethylene.

What are its advantages?

•Increased corrosion resistance.

•The super-polyester lacquered surface is perfect for screen printing & digital printing.

•UV resistant.

•High rigidity and perfect flatness, even with thin sheets.

•Excellent exterior stability within a range of temperatures from – 50 to +80°C.

What colours are available?

Our Dibond signage is available in a range of solid colours, brushed finish gold & silver and also mirror gold & mirror silver.

What is Foamex?

foamex blog1

What is Foamex?

Foamex is a PVC foam sheet that is fabrication friendly, it is also known as Foam PVC, Foamalite, Forex and Palite; it is not to be confused with Foamcore, which is a different material used for mounting pictures. The word ‘Foamex’ is very misleading, foam indicates a soft, spongy consistence however Foamex PVC is a rigid, robust material of superior quality.  Foamex is easy to cut, drill and glue and can be treated the same as a solid acrylic sheet and is available in four thicknesses 3mm foam PVC, 5mm Foam PVC, 10mm Foam PVC and 19mm Foam PVC.

What is it Foamex used for?

It is mainly used for signage, sign letters, banners and exhibition display panels and is the preferred choice for professional digital printers due to its fine cell structure and high quality smooth finish.

What are its advantages?

Foamex is easy to cut, bend and shape, allowing designers to create attractive graphic panels for exhibitions and advertising applications. It is a cost effective alternative to plywood, Dibond, MDF and aluminium, and actually looks far more expensive than it is. Foamex is extremely durable and has a life expectancy of 5-7 years.

Can Foamex be used outside?

Absolutely! Foamex is water repellent and weatherproof.  It is resistant to moisture and perfect for external applications, although I would recommend 5mm or thicker for wind resistance externally when being used for larger signs.

Is it easy to install?

Yes very easy! Foamex is a strong, rigid material, and can be hung with screws through drilled holes, double sided Velcro, double sided tape or double sided adhesive pads.

Is Foamex recyclable?

Yes, Foamex has been classified as a recyclable material as with all types of plastics.

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