How to Maximise Impulse Sales in Time for the Payday Rush!

Primark impulse sales display

Primark just before the checkout. A display of great impulse products.

Payday is great for your business; the end of the month brings about a smorgasbord of customers ready to spend their hard-earned cash!

Your customers will be wanting to freshen up their wardrobe with a new look; upgrade their home with stylish new furniture or meet up with friends and benefit from retail therapy.  So whilst your customers are in the mood to “spend, spend, spend!” make sure you “promote, promote, promote”.

Use discounted products to create sale opportunities that will bring your customers to the checkout; which is the perfect environment for up-selling!

Primark uses this principle very well.  Simple black retractable barriers are used at the checkout to manage their queues where smaller, affordable products are displayed in dump bins to encourage customers to add further items to their baskets whilst waiting.

Dump bins that are designed to fit on top of barriers posts are perfect for catching the eye and making the most of the available space in this area, they not only look good but with an effective marketing strategy, they can have a large impact on your sales growth too.

Include an eye-level and impulse campaign to see your sales soar.  This should consist of products that grab attention and relate to your hot spot (aisle end) areas to create hype and a need to have.  Fill your bins and keep them full to show abundance, there is nothing worse than an empty shelf or bin, it only has a negative impact and always research your market for upcoming trends, themes and events.

Being ahead will allow you to plan your stock for the demand.  For example if a holiday is on the horizon like Mothers’ day consider adding products which are likely to grab your customer attention as a quick fix gift.

Increase impulse sales and generate traffic with our marketing products, developed and designed by the sign & display solution experts at BHMA.

Email us at sales@bhma.co.uk or call us on 01353 665141 with your requirements.

Queue Management Solutions

Amazon go queue

The Brits find queuing second nature especially at large events, product launches & popular restaurants. However, in other parts of the world, this isn’t always the case!

Recently Amazon opened a checkout free concept store in Seattle designed to help eliminate queuing whilst removing cashiers at the same time.  The principle is that you help yourself to goods and as you leave the store your Amazon registered credit card is billed.

On opening day, locals flocked to the store to investigate the new idea and ironically had to form a queue because of the number of people that turned up!  Needless to say, Amazon had to pull out the barriers and start managing the queues!

When it comes to queue management there are a couple of options but they do the same job; to ensure your customers form an orderly queue and have access to designated areas only.

Classic rope and post barriers are the top of the range when it comes to appearance.  They not only look good but are also perfect for creating V.I.P. areas and are used predominantly in upmarket car showrooms, red carpet events and 5* hotels. These are available in polished silver and gold with a range of velvet and twisted ropes, offering an opulent appearance.

When it comes to retractable barriers make sure you pick a colour that stands out and is easy to recognise, especially if they are being used in an area where lighting is limited or a hazard needs highlighting. To maximise your brand image choose a printed belt with company colours and make sure there are no gaps when forming your lines. Perception is reality and if people think they can sneak through an opening to save time they will!

Whichever queue management method you choose it is important to ensure you are using the correct number of stanchions, posts and ropes. There is nothing worse than seeing an overstretched rope or belt and it can be dangerous.

Adopt the simplify to amplify technique, create a distinctive queuing system which is organised and purposeful, without gaps to amplify the importance of your chosen pathway and ensure the correct brand image is given to your business.

For any questions or queries on finding your queue management solution just email sales@bhma.co.uk or call 01353 665141.

5 Tips to ensure you have a successful exhibition

Follow our simple and sensible steps to ensure your next exhibition will be a roaring success!

1. Are you prepared, ready and hungry for an opportunity?

Make sure your sales team are briefed well in advance of the exhibition. Their main aim is to promote brand awareness, gather potential sales and generate leads. Ensure your staff are punctual, prepared and ready for when the doors open. Pop-up exhibition equipment can save time whilst promoting a professional image and reduce the chance of not being ready on time.

2. There is a time and a place for everything.

The sight of food, storage boxes and mobile phones will prevent customers from interacting and give the wrong impression. Nobody wants to stand next to a half-eaten chocolate bar or to be interrupted by a phone call whilst talking about their business ideas and investments. However as the hours roll by your staff will certainly need refreshments, so try to schedule breaks during quieter times and make sure food and snacks are kept well out of sight.

P.s. Make the most of company branded reusable water bottles, perfect for hydrating the staff and maximising brand awareness.

3. Make sure you dress to impress!

This cliché is mentioned at every event you will ever attend, because it is critical. You have just 7 seconds to create an amazing and inviting first impression; and unless you are promoting holidays or fitness equipment, shorts and T-shirt will not do! Ensure your team is given plenty of notice on their expected attire. A uniform or consistent clothing theme that is synonymous with your brand is what you should be aiming for. Staff should be wearing your brand with pride to make it clear to every attendee (and potential client) that you mean business!

4. Ensure your staff know what to do!

Organising your team and ensuring each member has an assigned role will produce the best results. Make sure your staff keep to their areas to ensure your stand is fully manned in each area at all times. Chatting in one corner will lose clients and promote an unprofessional appearance!

5. Review, Revise, Repeat!

Always ensure you have targets when attending an event or an exhibition and review these on your return. Sometimes success can only be really counted after several weeks of chasing delegates and attendees but you should be able to surmise on what areas can be improved for next time. Review your day, revise your plan and repeat. Your knowledge should grow with each exhibition, it is up to you to use this.

For support and advice on your upcoming exhibitions call us on 01353665141 or email us at sales@bhma.co.uk!

How to get the most from your Exhibition

If you’re exhibiting this year I am sure you are wondering what on earth you have signed up to and why!

First, why should you set up a physical exhibition stand instead of attending a webinar or large conference call? Easy! publicity, personal interactions and building a powerful brand image. Attending an expo and allowing attendees to interact and engage with you & your staff actively promoting brand awareness. When building a personal relationship with a potential client shaking their hand directly promotes a trustworthy and confident business arrangement. This is a feeling that cannot be matched at any online event or webinar.

Second, it is critical to build your exhibition stand beautifully in every aspect, prepare and present yourself well and know your stuff! First impressions are critical at exhibitions and events. Well presented staff promote interaction and generate an approachable atmosphere, and a well built and carefully designed stand will attract attendees from the other side of the room. Keep in mind that expos can provide a boost to business sales throughout the year and you are significantly more likely to generate long-term customer relationships when attending.

Finally, timing matters! Setting up a traditional exhibition stand can be time-consuming and often require an extra pair of hands to prepare before your sales team and representatives can start work. Always ensure that your exhibition stand is fully set up before the doors open to the crowds as bad time-keeping will greatly affect how customers view your company for the rest of the event. Investing in a lightweight and highly portable kit such as our exhibition combo pack can often save you time, manpower and money. Great low weight pop-ups require less staff to erect, deconstruct and still give the same great results!

At some larger events attendees will be unable to visit every stand their company would like to, so you need to make sure your exhibition display stands out from the crowd. Interested and intrigued clients are most likely to make time towards the end of their list, so you need to make sure you catch their eye. Your exhibition stand will have a large impact on your brand awareness, good or bad. When viewers of the event interact and chat they will continually spread that awareness. High quality, high impact and high enthusiasm are how you promote your brand best and how you want to be viewed.

Exhibitions can be stressful and chaotic, but we are always ready and willing to give support, product knowledge and friendly advice.

You can call us 01353 665141 or email us at sale@bhma.co.uk

How to Spot a Good Combo Pack & Why You Should Buy it!

I expect you have often seen a bundle of products sold together offering a saving but should you buy them and why? Or is it just a marketing ploy to get you to part with your hard earned cash?

A great time to purchase is when you have a specific marketing strategy and need to buy a few items at the same time or you have just started your business and need a little of everything! The products in the pack need to be relevant to your business and your marketing campaign and ensure they will do the job in hand.

Our combo deals are specifically targeted to ensure you get the most from your purchase.  For example Our “Counter Top Chalkboard Promo Pack” will drive impulse sales in your bar, restaurant, deli or foodstore. This kit contains 10 table top chalkboards and a pack of white pens, simply write the same message on your boards and display around your venue.  The duplicated message will ensure the hype is created and your sales will soar.

Our combo deals are created from researching what highly rated and reviewed products work with each other and customer feedback. You will often find that the best-selling products are added into a combo or multi-buy sale because customers have requested them as a pack and you can make your purchase with confidence knowing we have done the homework for you.

Another benefit for buying a combo deal is that you will save money! Kits, packs and bulk purchases mean more money in your pocket. Fewer headaches individually reviewing products and wondering which product is the best medium for your advertising.

A perfect example of a well-known bundle that hits the target for millions is the Meal Deal Bundle; it usually supplies a drink, a main, a snack or a sweet. This pack gives you everything you need to solve your problem, hopefully our combo packs will do the same.

We are always open to suggestions and welcome any combination pack ideas you may have or need. Please contact sales@bhma.co.uk with suggestions.

We love seeing happy customers!

We take pride in our products so when a customer contacts us to share a photo of their product it really inspires us.

Our customer sent us this photo to let us know they are happy with the product and the resulting look. We have a variety of flat cut lettering colours to fit any colour scheme and this customer found a perfect match. It just goes to show that with a little bit of thought and creativity you can create an amazing show piece for a room!

We think it looks great, if you think so too you can find the same product here:

http://www.bhma.co.uk/flat-cut-acrylic-letters-3mm

How to create an enticing window display?

Well it’s been a while but after a hectic season we’re back!

Talking of hectic I was in Cambridge shopping at the weekend and was amazed by the amount of high street shoppers I saw. The city was booming.

I also noticed how poor the window displays were and wondered if the shops were as busy as the street! Have people forgotten that their shop window needs to be the epicenter of their business? It needs to encourage new footfall. It needs to build brand awareness. It needs to shout COME IN!

Your regular customer knows your style, your service, your brand, they are loyal, they do not need to be enticed, they will pop in when they are shopping because they trust you.

Your window needs to encourage new business, it needs to say look at me, it needs to say don’t miss out!

So how can you get the best from your window? There are a few ways to achieve this:

  1. Create a mystery! This works well when having a promotion or sale. Simply fill the windows with posters to block the view, this will create an interest and shoppers will be intrigued to see what’s on sale, the only way for them to do this is to pop inside.
  2. Create a peephole! This can be achieved with decorative spray snow at Christmas, or sand spray paint in the summer (just make sure you buy the easy to remove versions!). Passers by won’t be able to resist taking a peek to see what treats are in store, if they have stopped to browse the window display they are more likely to visit.
  3. Stick with the seasons. Everybody loves a change and the seasons are no different, we may moan about the cold but the thought of leaving Autumn and entering Winter fills you with thoughts of cosy fires, hot chocolate and jumpers! Use this to your advantage and create a seasonal display, add golden leaves to your mannequins feet in Autumn, pop Daffodils in your background at Spring or add a couple of suitcases to your sandals and flip flop display. With seasonal vibes being ever present your customer will feel you are in tune with them and your business will be buzzing in no time!
  4. Freshness also promotes a quick response. If your display is filled with foods ensure freshness is at your forefront. The amount of dusty cakes I have seen in a bakers window always makes me want to run for the hills! You want to make sure that your foods, cakes and preserves look like you want to eat them. Use artificial props to create a feeling. For example add olive vines to a deli display, add grape vines to a wine & champagne display and decorate your barrels with hops!
  5. Display one single item only. Premium products are often displayed in this way, how many times have you seen one Mulberry handbag in a large window? Give the impression the item is unique, create desire, create the want, create the need. Don’t be fooled though this will only work for a recognised premium brand, there is no point in displaying an economy pair of shoes in this way, customers will think it’s the pair nobody wants!

Remember your window needs to be eye catching. Use different materials and substrates, be creative, be seasonal and keep it colourful. With todays technology it is possible to print on almost anything, use this to your advantage. Create great dramatic back drops with printed corrugated plastic, metals and tiles and add materials to create layers and interest.

The world is your oyster so take the bull by the horns and get creative!

How to grab their attention!

Can you see potential customers walking past your window? Do you want to stand out from the crowd and beat the competition? Then you need to illuminate your message and create a window display with a wow factor!Our illuminated cable kits are perfect for grabbing the attention of potential customers and creating powerful displays.

We use low voltage LED’s in our kits with a life expectancy of 60,000 hours, making them suitable for 24 hour use without the need for maintenance (no bulbs to change).

The incredibly slim, 14mm thick, bevelled edge acrylic light panels give the appearance that your poster is glowing.  The LED’s illuminate any printed graphic printed from your own laser printer, although we do recommend Duratrans or Back Lit Paper for maximum illumination. Duratrans is a durable transparent paper that has a translucent base for illuminated displays. It allows the right amount of light to pass through from behind, illuminating your graphic and giving you a sharp photographic image.

Graphics are easily changed in seconds, simply slide in and out of the panels, no tools required.

Each kit comes complete with two 4m steel floor to ceiling cables, acrylic panels with 4 side clamps per panel, anodised aluminium fixings, one low voltage 12 volt transformer and a suitable allen key.

The light panels are suspended from almost invisible steel cables which are fitted between floor and ceiling. Complicated cables are not required, all you need is a 3 pin socket to simply plug in and illuminate your display.

Our LED Cable Poster Kits are double sided allowing your message to be seen both outside and inside, creating two displays for the price of one. The white back panel in the middle of the frame means you can have one print facing your window display and another facing inside the business and both will be illuminated evenly.

LED Cable Displays are perfect for estate agents, opticians, hairdressers and any high street retail business that needs to improve their window display.  This long term investment will add the edge to your business and take your point of sale displays to a whole new level.

For advice on which LED Cable Poster Display solution is the best for your business please call 01353 665141.

How to beat the January blues?

pos-blog

January is commonly known as a depressing month, everybody is short of cash, the nights are long, the festivities are over and it’s cold outside! How do you beat the blues, bring in the customers and keep your spirit (and profits) high.

Think of a promotion it could be 2 for 1, a free glass of wine with a main meal or kids eat free. Whatever the deal the right kind of POS is needed to make sure your efforts aren’t wasted and your promotion is a roaring success.

Banners

Printed PVC banners are a great way to shout your offer from the hill tops! Not only are they economic, bright and colourful but they can be displayed outside on a wall or fence and seen from a distance.

Chalkboards

Chalkboards and blackboards are a necessity all year round, but really come into their own during a promotion.

Blackboards are available in a variety of forms including wall mounted and counter standing, for internal and external use, you will be sure to find one that suits your needs.

Chalkboards have the edge on posters, they can be wiped clean in seconds and re-used as and when needed, you can change your offers as demand dictates. If you run out of Leek & Potato Soup you can offer the Duck Pate!

Snap Frames

Snap frames can be wall mounted almost anywhere, are economic and are available in a variety of colours.

For additional advertising display your offers on the back of toilet doors, in your entrance and behind the bar!

Leaflet and Menu Holders

Promote your message from early December to encourage your Christmas visitors to return in January.

Display your leaflets in a simple acrylic holder, these can be positioned on the tables, at the bar and on the wall of the entrance.

Don’t forget to place in rooms if you have a hotel or guest house. Multi-faceted holders are perfect for displaying promotions and provide a cost effective solution for all business.

What is POS?

pos-display-products

POS stands for Point of Sale, this can also be referred to as Point of Purchase, which in a nutshell is the place at which a purchase is made, this could be your business or a trade counter.

If you are a retailer this is one of the most important aspects of your business that you will need to focus on. This is the area where your captive audience, with the correct products, will add to their original purchase.

POS is key to the hospitality and leisure sector, this industry relies heavily on effective point of sale products to develop brand awareness, retain existing customers and attract new customers. This can be achieved with the following methods:

  • Attractive eye-catching Pavement Signs positioned outdoors to bring in passing trade.
  • If you don’t have the space for a Pavement Sign add posters to your windows with your latest seasonal offer, this can be achieved with window suckers or self-cling printed posters.
  • If you have a large outdoor space, utilise this with printed PVC banners. Either fix them to your wall or display with a banner frame, ensure the appearance is fresh and remove when the banner becomes faded or wind beaten. First impressions count!
  • Once inside, the same methods apply. Advertise offers with attractive poster displays, free-standing acrylic holders and floor standing information stands.

The main concept of POS display products is to capture your customers attention, bring them into your business and potentially cross sell other products and services that may be of interest.

When a customer is stationary it is the perfect time to advise them of what’s on offer, they have time to view and absorb. This could be in a hotel bedroom, a gym changing room,a restaurant toilet or when waiting in a queue to pay. Ensure your message can be clearly seen, for example a snapframe on the back of a toilet door is a perfect location as is an acrylic menu holder on a table and a dump bin near the till.

Barriers and free-standing information stands can be used to direct your customers to other areas of your business and manage queues in a structured manner. Poster holders can be added to your barrier stands to promote offers, services and brand awareness.

Remember first impressions do count and in an ever demanding market your POS displays need to be only part of your marketing. Keep your environment clean and excel in your customer service, this will bring word of mouth recommendations which will in turn bring new customers and strengthen your brand.

 

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