Category Archives: Seasonal

Out with The Old & In with The New

For many pubs, bars & restaurants New Year’s Eve is one of the busiest & most profitable days of the year, with customers in and out all day long, New Year’s Eve parties are a brilliant way to encourage families and their friends into your business to celebrate the big night with you and see in the new year.

However, there is nothing worse than putting all of your efforts into creating a great party for no one to turn up. Let’s not let this happen to you this year, we have some great products that will help you with your advertising efforts for New Year’s Eve but can also be re-used throughout the year.

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How to maximise your profits this Christmas

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If you’re not advertising this Christmas you’re missing a trick. You really don’t want to be the one to sit on your laurels and regret it; it may seem like Christmas starts earlier every year but the seasonal window for marketing is short.

Take a leaf out of John Lewis books. Their Christmas advert doesn’t come cheap; it’s well thought out, it’s different every year and it’s designed to create brand awareness and bring customers through the door.  They don’t advertise what’s on offer, they establish an emotional connection with their audience which creates familiarity and leads to loyalty.

Whilst I am sure not everybody has the budget for mainstream advertising campaigns there are still a few things you can do to increase your footfall this season.

Follow my top tips below to ensure your business maximises its potential.

1. Encourage indecisive shoppers with slogans like “Order Now for Guaranteed Delivery Before Christmas” and “Last Few Left”. Make sure you don’t overdo it though and keep it genuine. Customers are smart and will sniff out a rat a mile away when they are spending money, genuine offers will keep them coming back and your generosity will be the talk of the town.

2. Make your window stand out from the crowd, there is nothing more enticing than a festive display. Make it eye-catching, inspire people and link it to your overall promotion. Traditional snowy scenes always work best, we all want a white Christmas at heart!

3. Promote your offers and activities on Facebook & Twitter. If you have a café or restaurant this is the perfect place for showcasing your festive menu. Don’t forget to encourage them to book, let them know your tables are going fast!

4. If your eatery is located near the shopping area, open early and catch the exhausted shoppers. It’s a great time to offer a free mince pie with a hot drink and advertise your Christmas events.

5. Encourage your customers to join your mailing list and provide them with a voucher in return. January is often an anti-climax, everybody is partied out and spent too much and this offers them the perfect opportunity to dispel the January blues, it also gives you a chance to turn them into loyal customers!

6. Don’t forget your website, online shopping is increasing year on year. Create categories that are gift specific, for example a page focused at the perfect gift for him. This may sound simple but it is a tactic that works. Not only will it help a busy and stressed shopper it will display all your relevant products in one place, which may encourage them to buy more!

7. Teach them to share! Social media is an important part of marketing. Invite your customers to share their online deals and in return email them a promotional code to spend on their next purchase.

Christmas is a season that is jam packed with advertising, the golden rules are not to rely on advertising alone but to combine it with perfect presentation, outstanding customer service and a reciprocal gesture.

But most of all enjoy yourself and have a merry old Christmas.

Why do the clocks go back?

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October 25th at 2am will see the end to our British Summer Time, this means you will have a shorter clubbing session but on the positive side you will get an extra hour in bed on Sunday morning to push out the zeds, but why do we do this?

William Willett originally came up with the idea in 1907. He wanted to stop people from wasting too much time in bed on a summer morning and published a leaflet called, The Waste of Daylight. William devoted much of his life to trying to convince people that it was a good scheme but sadly died of influenza in 1915, aged 58 before his idea took off.

It was the Germans who finally adopted the plan on April 30, 1916, when they set their clocks forward an hour to 11pm and Britain was quick to follow and brought Daylight Saving into effect just a month later on May 21.

Now, the clocks change at 2am as it is considered the least disruptive time of day, but what else does the clock change bring? Halloween, Bonfire Night, Christmas & New Year!

It’s not all doom and gloom it’s a first class time for marketing! Everybody loves the first time the woolly pully goes on, the first real fire, the first hot chocolate of the season, it’s a comforting time; make sure your business is promoting the good things in life.

Holler about your Halloween event, chalk up your blackboards and start advertising. This day and age it is never too soon to start chatting about Christmas; make sure your promotions can be seen, locate a table top chalkboard near the fireplace (it’s always a good focal point) make sure you stand an easel and blackboard near the entrance (how can it not be noticed!).

Don’t forget your outside advertising; hang printed banners to promote your seasonal events and proudly display your a-board, remember this is one time of the year you don’t need to concern yourself with what the weather is doing!

Fear not if you are a hot blooded summer lover at heart, the clocks go forward again at 1am on Sunday, March 27, 2016!

How to Introduce Al Fresco Dining with Café Barrier Screens

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Increase your sales and profits with ease, by simply creating an outdoor dining area with our very affordable café barriers. What better way to entice customers in the warmer weather than to sit outside, enjoy the summer and your hospitality.

It wasn’t long ago the British boozer suffered a blow with the smoking ban, which led to an increase in sales of Café Barrier Screens and in turn helped publicans and landlords create a comfortable area for smokers to keep customers (and profits) happy.

Café Barrier Banners are now an important addition for any hospitality establishment and with the inclusion of patio heaters you can give your customers an area that can be used all year round.

It’s incredibly easy to order Café Barrier Banners, first you will need to decide on your area and whether this is to be joined to your building or it will all be standing alone.

Measure the outer edge of your area and then divide by 1200mm, 1500mm or 1800mm, this will give you an idea of how many sections you will need.  You can mix and match widths and remember to allow for an opening to enable your guests enter!

Once you have an idea of how many sections you require you can then establish how many poles/stands you will need, (2 per banner is usual unless fixing to a wall) and whether your budget will allow two cross rails per banner or just one.  It is a requirement of the Disability Discrimination Act (DDA) to have two rails, but if this doesn’t apply to you then you can opt for the Eco Barrier and fix the bottom of your banner with cost effective bungee fixings.

Banners are a great way of getting your name out there! We print onto three types of banner material including a mesh PVC for the same cost, all are suitable for our good ole British weather, you will just need to choose your preference and decide what you would like printing on them.  Logo’s, name of your business or simply coffee cups all look great, don’t go for promotions or special offers as you will need to change your banners too often.

Our wonderful sales team is always on hand to help, if you have any problems please give them a call on 01353 665141, they will be happy to hear from you and advise 🙂

A welcome boost for Wales

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Patriotic shoppers will be preparing for the upcoming celebration of their patron saint St. David on the 1st of March. This annual event will see sales in Welsh food & produce increase by 150%, are you missing a trick?

St David plays a very important role in Welsh culture and annual celebrations include open air concerts, flamboyant parades and copious amounts of Welsh food and drink!

Everybody loves a celebration, a traditional event, so what better way to increase sales? Embrace the Welsh tradition and celebrate St. David’s day in style. Turn your business into a festival of daffodils, flaunt your leeks and promote Welsh themed produce.

If your are in the restaurant trade, advertise your promotions with an economic printed banner, serving traditional Glamorgan sausages, Cawl and Welsh cakes all to be washed down with good ole Brains beer! (Recipes below).

Daffodils are perfect for adding to a garden centres, greengrocers and even delicatessen as well as increasing your range in Welsh made food such as Welsh made corned beef pasties and chicken & leek pies.

Butchers, food outlets and farm shops should stock Glamorgan sausages and Edwards of Conwy bangers, sales have known to increase by 700% in comparison to previous months.

As you can see from just a few of my suggestions St. David’s day really is a calendar event that your business cannot afford to miss, make this an annual event in your promotional calendar and watch your sales grow year on year.

Recipes, courtesy of www.wales.com

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Happy Holidays!

With Halloween & Guy Fawkes a distant memory it is now time to focus on Christmas, the big season for celebrations, that means spending money and getting merry. Not you, your customers!

But how do you get them to part with their hard earned cash? Simple you entice them! You notify them about up coming events, opportunities, parties not to be missed.

How do you do that? Easy with the help of BHMA’s Marketing Store.

Everyone knows the origination of Christmas and why we celebrate the birth of Jesus, but not many of your customers know you’re now serving mulled wine or are selling gift vouchers. This time of year really is an opportunity that no business can afford to miss.  Make use of every blank canvas you have, whether it is a plain glass window, an outside pavement, a tatty old chalk board or a car park wall, use it or you may lose it!

One of the most economical and easiest ways to advertise is with a printed PVC banner providing you have the space to hang it, if not have a chat with your friendly local businesses, it may pay to share the space and for £2.00 per square foot it shouldn’t take you long to get a return on your investment.

Why not bring out the artist in yourself and treat yourself to our specially selected Christmas chalkpens.  A pack of 8 pens with plenty of gold & silver, great for writing festive messages on mirrors, chalkboards and windows. Don’t despair if you struggle a little we also supply Christmas stencils to make life a little easier!

Good luck with your advertising! Remember we’re only a phone call away if you need any assistance, 01353 665141Untitled-1

Create Festive Signs with our Christmas Chalkpens!

To celebrate the yuletide season we have put together a selection of Christmas Coloured Chalkboard Pens!

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Each pack contains 2 red, 2 green, 2 gold and 2 silver pens to get you in the festive mood for only £11.90 per pack (+vat).  Combine our festive colour collection with the 46 colours from our Pick ‘n’ Mix Chalkpen selection and let your imagination do the rest.

Order yours today and bring in the Christmas crowds!

Article by Nikki Slade, Sales Director at BHMA.