Power flags (sometimes called wind-chasers & blade flags) are perfect for outdoor events because it is hard to ignore a sign that is standing tall and proud above the crowd! But how do you ensure your message will be delivered and your flag will do its’ very best for you and your business?
Simple, follow our simple steps below!
What is your goal?
Before diving in with excitement take time to write down what you want to achieve at your next event.
Do you want your potential customers to:-
- Make a note of your name & address to return later?
- Find your stand at a busy event?
- Enhance your presence on the high street?
- Promote your latest marketing offer?
To Provide Directions & Address Details
If this is your main objective then make sure the main focus of your message is your location!
At an event, unless you have a floor plan, navigating around can be boring and tedious. Using a flag at the entrance to advise on where your stand is located may be all you need to gain the interest of customers and see your footfall increase.
To Promote Your Brand
Brand recognition is extremely important no matter what industry, business or country. Make sure your flag is flying high with your logo and corporate colours to ensure instant recognition. Customers who recognise your brand will come thick and fast.
To Promote a product, competition or deal
When your advert stands about 3 meters higher than your crowd it is unlikely to be missed! With a promotion make sure you increase the number of flags you display and keep the message the same on each flag. Garages use this marketing tactic for every new registration period to promote new sales.
When you have the killer strap-line to blow the competition out of the water it’s time for the design! WHIP it!
- Hues & Colours
Each one of these headers must be taken into account and individually developed to make sure you have a power flag that delivers the perfect message and image to your customers.
Decide carefully on what you want to say to your customers, always get a second opinion and listen to criticism.
Use the “Who What When Where Why How” approach if possible as it hooks the interest of readers.
After you have decided on your strapline or your message, you will need to make a choice on how it will be best represented:
- If you work with children then try using a fun chunky font, which is multi-coloured and easy to read like Comic Sans.
- Building services, tradesmen, or industrial goods suppliers should use strong bold/defined fonts, which promote strength and reliability, Arial Bold is a good choice.
- Formal businesses such as Estate Agents, Accountants or Solicitors should use a classic font in a single consistent colour similar to Times New Roman.
Hues & Colours
Ideally, these need to be in your corporate brand colours to increase brand recognition.
If you are promoting an event you will need to think about a colour scheme and all aspects need to seamlessly integrate to form a coherent and effective marketing masterpiece.
Blue can be a cold colour and is often associated with sadness, orange creates warmth and high energy and red can give the impression of a sale or urgency. Ideally, pick colours that match your branding and goal ideals.
Always keep in mind that there are a number of colours which are hard to separate and distinguish at a glance. The combination of lemon and lime may be a healthy fruit combination, but a light green text on a yellow background is very difficult to read from a distance.
Try using a colour pallet creator to gather complementary colours that are perfect for your business and your overall identity!
Grab the attention of your viewers with an image to really boost the impact your flag will have on a crowd. Always use a high-quality image to avoid any blurriness or pixelation, if you cannot create an image that you would like to use on your flag, you can find vast libraries of images and photos online to suit your needs.
This is mission critical, everything needs to be in the correct place to convey the correct message.
- Logos: Logos are normally at the top of the flag and then repeated further down if required.
- Text: If the logo does not include the company name it should be set sideways, reading from the bottom to the top. Vertically aligned text can work if you are in close proximity to the passing customers, but it is not always effective and best to avoid.
- Strapline: Straplines should be parallel to the main line of text and in a smaller size or a different font.
- Photos: Try and stick with one powerful eye-catching image to avoid making your flag too busy and ensure it relates to your message.
- Website URL: Usually placed horizontally at the bottom of the flag.
When you have completed your design and are ready to go into production, call BHMA on 01353 665141 or e-mail firstname.lastname@example.org for great service from the start to finish!