Where Can I Get ZIG Posterman, Illumigraph, Woodcraft, Acrylista and Posca Pens from now?

The manufacturer of the ZIG brands of pens for blackboards chalkboards and crafts is no longer in the UK, but; BHMA Limited are!  We are now the importer for these pens.  What’s more, we have a huge range of colours and pack sizes to offer too.

What are all the Brand Names and why?

Initially; BHMA limited brought Posterman and Illumigraph into the UK for use on blackboards in pubs, clubs and restaurants.  The reason for the two was that Posterman pens were waterproof for outside use and Illumigraph were wet-wipe, easy to change for inside use.  Sales of these pens rocketed, as they replaced chalk, which washed off outside unless you coated it with hairspray to fix the chalk to the board.  Also; another consideration was able to be made by Environmental Health Officers in food areas, as chalk dust could be a physical contaminant of food, which would breach the Food Act 1984 and the subsequent revisions of the regulations within it.

Posterman Waterproof Pens

To Summarise to this point

Posterman are Waterproof and Opaque Colours

Illumigraph and Wet-Wipe and Luminous under Ultra-violet light

The next stage was that the manufacturer saw an advantage of developing a range of Posterman pens in wet-wipe.  Here is where the confusion started.  However; the colour range of the Posterman Wet-Wipe are opaquer than the Illumigraph, so it did make sense, if you had the time to work it out.

Illumigraph Wet Wipe Pens

To Summarise to this point

Posterman are available in either Waterproof or Wet-Wipe and both Opaque Colours

Illumigraph and Wet-Wipe and Luminous under Ultra-violet light

Colour range was then thought to be holding back the waterproof pen sales, so; the manufacturer then introduced a new range of lovely colours.  Unfortunately, they didn’t call them Posterman, which would have made sense as they were waterproof opaque inks.  Instead, they called them Woodcraft to try to capture the crafts market.  However; these pens are amazingly good on blackboards.  Adding to the colour range.

To Summarise to this point

Posterman are available in either Waterproof or Wet-Wipe and both Opaque Colours

Illumigraph and Wet-Wipe and Luminous under Ultra-violet light

Woodcraft are Waterproof and Opaque Colours

Next came the rebrand of the Woodcraft pens, a crazy move once more. The new name for the Woodcraft range of pens is Acrylista, still a fabulous colour range and good quality pens.  It just added more confusion to the ranges.  In my opinion the Woodcraft should have been rebranded Posterman.

Acrylista Waterproof Pens

To Summarise to this point

Illumigraph and Wet-Wipe and Luminous under Ultra-violet light

 Posterman are available in either Waterproof or Wet-Wipe and both Opaque Colours

Woodcraft are Waterproof and Opaque Colours – Discontinued

Acrylista are Waterproof and Opaque Colours, replacing Woodcraft.

Posca Waterproof Pens

So; that leaves Posca. Posca pens are very good pens but their colours are different to Posterman.  However; the white is probably the best white available.  Posca are also made by a different manufacturer.

At BHMA Limited, we stock them all to allow you to choose exactly what you would like.  Single Pens, Wallets of 5, Wallets of 8 and multiples of course.  Please refer to the website for the varying nib sizes and costs.  You will also see videos showing you how to use the pens to promote sales and to affect quality notices.  If you need more help just ask our team on the live chat, or on the phone on 01353 665141.

How to make money from displays and table advertising.

Making money in a public house is about knowledge!

This blog will certainly help you.  Read it, digest it, action it, reap the rewards.

69% of customers go to the bar BUT, 31% don’t.  This means that bar merchandising is a big influence on 69% of your customer base approaching your bar.  However; lets look at the 31% first.

31% of your customers don’t go to the bar, probably because someone else is asking them what they would like to drink.  In this situation they will know nothing about your product range.  So; the important thing here is; the information presented to them at the table to, and the walls en-route to the table.  Without information presented to them they will ask for their own ‘familiar’ products. Products like Orange Juice, Gin & Tonic, Pint of Bitter etc.  The big question here is, ‘are these your best cash profit earning products?’  Not best percentage products, but the best cash earning products.  To explain that;  80% of £1 is 80p 50% of £2 is £1, earning 20p more!  If you had sold, the high percentage earning product to your customer, you would have 20p less in your bank account on just one transaction.  I hope you see where this is going.  So; what if your table advertised say St Clements (orange juice mixed with bitter lemon, ice and a slice), instead of orange juice.  Rhubarb Gin with American and a dash of lime instead of the Gin & Tonic, or the premium Bitter rather than the standard Bitter?  You would make additional profit EVERY time one of your ‘table advertised products’ was purchased.

Display Blocks
Part Populated Display

Back to Bar merchandising.  Abundance is Authority.  This means displaying lots of the same product you are showing confidence in it, it looks popular too.  So; customers are visually drawn to it, making a sale much easier.  Simplicity Clarity Relevance.  Three key words in making money through merchandising.  The opposite of this is Complexity, Confusion, Ambiguity, exactly what you don’t want.  So; the way forward is simple:  Choose a product to display in abundance, this display will be simple and not complex.  Don’t add other products too near to your display, as this will cause confusion.  Keep the display relevant too.  If you are showing something on the TV?  Show products that are relevant to that target customer, and change it often.  This creates a little work, but the rewards are great.

An aid to all of the above, are our Display Blocks (code DB1) https://www.bhma.co.uk/wooden-display-blocks  you can create a simple stunning display for almost any product.  Take a moment to look, they last years and WILL make you money.

Can Signs Save Lives This Summer?

 

Last year, 255 people accidentally drowned in this country with many of those victims diving into lakes, flooded quarries and the sea.

We have recently had an incredibly hot few weeks with temperatures reaching in excess of 37 °C, and it is perfectly natural that we all want to go for a swim to cool down in this scorching weather. As this beautiful British summer continues and the August school holidays are in full swing, the danger continues with the possibility of more deaths.  » Read more

What is the Importance of Signage?

 

In today’s world, any successful, growing business will depend on more advertising than previously required. In such a competitive world, business owners and managers need to put in extra efforts into their marketing strategies in order to stand out from the crowd and be different. We all know that it is very important to have signage for your business and there are multiple types of signs for instance:

 

–          Outside signage to indicate where your business is located.

–          Directional signs.

–          Branding signs.

–          Health & safety signage.

» Read more

Gifts your Dad really wants for Father’s Day this year.

Year after year we all rush out and buy our Dad something he doesn’t really want or need.
We decided to put together a list of items your Dad would really love this year for Father’s Day.

 

 

The Ginger Beard Company Beard Oil

Beard Oil. Organic Fresh Oils to Make a Man’s Beard Soft & Stop Irritation. A Beard Conditioning Blend Combining Jojoba, Sweet Almond & Peppermint Oils.
Created by The Ginger Beard Company and its not just for Gingers..

SHOP NOW

» Read more

How would your Business Benefit from a Roller Banner?

Have you ever walked into a shopping centre and seen a man stood there with a clipboard and a big tall sign next to him and he’s trying to sell you some fancy service or insurance you don’t actually need? Or maybe you have gone to the gym and they are advertising their latest offer which will apparently save you money each month if you join now and mention the ad you’ve seen? Well they are all likely to be using a Roller Banner.

 

» Read more

How can sign fixtures and fittings make a difference to your display?

In today’s day and age we all know that image is everything and what’s classed as trendy is an ever changing thing. It’s very important to make sure you grab your customer’s attention from the very first moment they set eyes on your business and even the finest of details such as your sign fixtures & fittings really do matter. If it’s done right you can have a display that is seamless and will have a flawless finish that will never be untrendy and be sure to catch their eye.


What is it that sets BHMA apart when it comes to fittings?
Well with over 27 years of being securely positioned in the industry, we can safely say that we really do know the industry inside and out. We have a lot of experience in pointing out new trends to our customers along with really understanding what our customers brand is about, their needs and wants and what  their potential customers would be looking for.

We have an extensive catalogue of retail signage solutions for example, our stand-off fixings finished in anodised aluminium is an easy to use wall fixing. Our 13mm is a professional support system that will definitely enhance your sign. These are great when combined with our easy access poster holders or our aluminium, acrylic and chalkboard panels.

These fixtures are all quick and easy to install fixtures and fittings and come with simple step by step instructions on how to install each product.

 

» Read more

How To Deliver Your Message With A Power Flag

A line of feather banners to grab the attention of passing customers

Power flags (sometimes called wind-chasers & blade flags) are perfect for outdoor events because it is hard to ignore a sign that is standing tall and proud above the crowd!  But how do you ensure your message will be delivered and your flag will do its’ very best for you and your business?

Simple, follow our simple steps below!

What is your goal?

Before diving in with excitement take time to write down what you want to achieve at your next event.

Do you want your potential customers to:-

  • Make a note of your name & address to return later?
  • Find your stand at a busy event?
  • Enhance your presence on the high street?
  • Promote your latest marketing offer?

To Provide Directions & Address Details

If this is your main objective then make sure the main focus of your message is your location!

At an event, unless you have a floor plan, navigating around can be boring and tedious.  Using a flag at the entrance to advise on where your stand is located may be all you need to gain the interest of customers and see your footfall increase.

To Promote Your Brand

Brand recognition is extremely important no matter what industry, business or country. Make sure your flag is flying high with your logo and corporate colours to ensure instant recognition. Customers who recognise your brand will come thick and fast.

To Promote a product, competition or deal

When your advert stands about 3 meters higher than your crowd it is unlikely to be missed! With a promotion make sure you increase the number of flags you display and keep the message the same on each flag. Garages use this marketing tactic for every new registration period to promote new sales.

The design.

When you have the killer strap-line to blow the competition out of the water it’s time for the design!  WHIP it!

  • Wording
  • Hues & Colours
  • Image
  • Placement

Each one of these headers must be taken into account and individually developed to make sure you have a power flag that delivers the perfect message and image to your customers.

Wording

Decide carefully on what you want to say to your customers, always get a second opinion and listen to criticism.

Use the “Who What When Where Why How” approach if possible as it hooks the interest of readers.

After you have decided on your strapline or your message, you will need to make a choice on how it will be best represented:

  • If you work with children then try using a fun chunky font, which is multi-coloured and easy to read like Comic Sans.
  • Building services, tradesmen, or industrial goods suppliers should use strong bold/defined fonts, which promote strength and reliability, Arial Bold is a good choice.
  • Formal businesses such as Estate Agents, Accountants or Solicitors should use a classic font in a single consistent colour similar to Times New Roman.

Hues & Colours

Ideally, these need to be in your corporate brand colours to increase brand recognition.

If you are promoting an event you will need to think about a colour scheme and all aspects need to seamlessly integrate to form a coherent and effective marketing masterpiece.

Blue can be a cold colour and is often associated with sadness, orange creates warmth and high energy and red can give the impression of a sale or urgency.  Ideally, pick colours that match your branding and goal ideals.

Always keep in mind that there are a number of colours which are hard to separate and distinguish at a glance.  The combination of lemon and lime may be a healthy fruit combination, but a light green text on a yellow background is very difficult to read from a distance.

Try using a colour pallet creator to gather complementary colours that are perfect for your business and your overall identity!

Images 

Grab the attention of your viewers with an image to really boost the impact your flag will have on a crowd. Always use a high-quality image to avoid any blurriness or pixelation, if you cannot create an image that you would like to use on your flag, you can find vast libraries of images and photos online to suit your needs.

Placement

This is mission critical, everything needs to be in the correct place to convey the correct message.

  • Logos: Logos are normally at the top of the flag and then repeated further down if required.
  • Text: If the logo does not include the company name it should be set sideways, reading from the bottom to the top. Vertically aligned text can work if you are in close proximity to the passing customers, but it is not always effective and best to avoid.
  • Strapline: Straplines should be parallel to the main line of text and in a smaller size or a different font.
  • Photos: Try and stick with one powerful eye-catching image to avoid making your flag too busy and ensure it relates to your message.
  • Website URL: Usually placed horizontally at the bottom of the flag.

When you have completed your design and are ready to go into production, call BHMA on 01353 665141 or e-mail sales@bhma.co.uk for great service from the start to finish!

How to Maximise Impulse Sales in Time for the Payday Rush!

Primark impulse sales display

Primark just before the checkout. A display of great impulse products.

Payday is great for your business; the end of the month brings about a smorgasbord of customers ready to spend their hard-earned cash!

Your customers will be wanting to freshen up their wardrobe with a new look; upgrade their home with stylish new furniture or meet up with friends and benefit from retail therapy.  So whilst your customers are in the mood to “spend, spend, spend!” make sure you “promote, promote, promote”.

Use discounted products to create sale opportunities that will bring your customers to the checkout; which is the perfect environment for up-selling!

Primark uses this principle very well.  Simple black retractable barriers are used at the checkout to manage their queues where smaller, affordable products are displayed in dump bins to encourage customers to add further items to their baskets whilst waiting.

Dump bins that are designed to fit on top of barriers posts are perfect for catching the eye and making the most of the available space in this area, they not only look good but with an effective marketing strategy, they can have a large impact on your sales growth too.

Include an eye-level and impulse campaign to see your sales soar.  This should consist of products that grab attention and relate to your hot spot (aisle end) areas to create hype and a need to have.  Fill your bins and keep them full to show abundance, there is nothing worse than an empty shelf or bin, it only has a negative impact and always research your market for upcoming trends, themes and events.

Being ahead will allow you to plan your stock for the demand.  For example if a holiday is on the horizon like Mothers’ day consider adding products which are likely to grab your customer attention as a quick fix gift.

Increase impulse sales and generate traffic with our marketing products, developed and designed by the sign & display solution experts at BHMA.

Email us at sales@bhma.co.uk or call us on 01353 665141 with your requirements.

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