Well, I think it is safe to say we are all looking forward to the end of 2020! What a year it has been! It has been a tough year for a lot of people and businesses but this year has also brought us together; we clapped for the NHS, decorated our windows with rainbows and cheered for Captain Tom.
It’s time to get ready and forward plan for 2021!
Where do I start?
Look back on your marketing campaigns from the last 12 months. Evaluate what worked and what didn’t so you can learn from it. Ask questions, if something didn’t work, ask ‘why didn’t it work?’.
Next, it’s time to look forward and make a plan. I personally use an A4 day per page diary, this way I can make plenty of notes. Look at a calendar and see what events are happening throughout the year that you can use in marketing campaigns. This could be Valentine’s Day or St Patrick’s day for example. There are also so many weird and wonderful days that you can take advantage of, like Star Wars Day – May the 4th be with you and International Gin Day 😀
We have come up with a handy events calendar for you to help plan your year. You can find it here – Events Calendar
Due to the current pandemic, more and more people are staying in. If you haven’t already created social media accounts, now is the time to set one or two up. There are so many social media platforms to choose from; if you are unsure which one(s) to go for, have a look at your competition and see what they use.
If you are selling products, do not fill your page with products. People do not respond to buy buy buy, you will lose followers quickly. Limit selling posts to once a week. Get creative and encourage your followers to interact with you. Post a variety of media, have a mix of images, videos and animations to keep engagement up.
Video calling has become extremely popular with Zoom meetings, Microsoft Teams and Facebook Rooms. Many of us used these platforms to keep connected with friends and family over lockdown, but they have also opened the doors to working from home. The lack of flights and limit on travelling has meant that more businesses are using video calls to communicate between clients, customers and other colleagues around the world. You can market your brand by simply having a backdrop. Backdrops with your name and/or logo can help increase brand awareness plus it will give your business a more corporate and professional image. Using Pull-up banners printed with your logo is a great way of getting your brand known…plus they can hide what you don’t want people to see.
Your Shop or Stall
Whether you have a shop or stall, the future on when you are allowed to open is uncertain. We have just come out of lockdown number 2 and the country has been split into tiers. Shops are allowed to open in all tiers for the lead up to Christmas but this can all change. Create displays that can be left in situ, like a window display or something that can be put away quickly, such as a banner. If you sell fresh produce, it is best not to use it in your displays as it can spoil. Come up with creative ways of marketing your product. If you sell fruit and veg, why not use artificial food that can be left and will look just as fresh in a month or two or three. You could take photographs of your products and showcase them in eye-catching banners and posters. These can be used time and time again.
I hope this helps you plan for next year…what ever it brings 🙂
I will be back in the new year with a new blog, in the meantime, I hope you have a great Christmas and a happy new year!