Where Can I Get ZIG Posterman, Illumigraph, Woodcraft, Acrylista and Posca Pens from now?

The manufacturer of the ZIG brands of pens for blackboards chalkboards and crafts is no longer in the UK, but; BHMA Limited are!  We are now the importer for these pens.  What’s more, we have a huge range of colours and pack sizes to offer too.

What are all the Brand Names and why?

Initially; BHMA limited brought Posterman and Illumigraph into the UK for use on blackboards in pubs, clubs and restaurants.  The reason for the two was that Posterman pens were waterproof for outside use and Illumigraph were wet-wipe, easy to change for inside use.  Sales of these pens rocketed, as they replaced chalk, which washed off outside unless you coated it with hairspray to fix the chalk to the board.  Also; another consideration was able to be made by Environmental Health Officers in food areas, as chalk dust could be a physical contaminant of food, which would breach the Food Act 1984 and the subsequent revisions of the regulations within it.

Posterman Waterproof Pens

To Summarise to this point

Posterman are Waterproof and Opaque Colours

Illumigraph and Wet-Wipe and Luminous under Ultra-violet light

The next stage was that the manufacturer saw an advantage of developing a range of Posterman pens in wet-wipe.  Here is where the confusion started.  However; the colour range of the Posterman Wet-Wipe are opaquer than the Illumigraph, so it did make sense, if you had the time to work it out.

Illumigraph Wet Wipe Pens

To Summarise to this point

Posterman are available in either Waterproof or Wet-Wipe and both Opaque Colours

Illumigraph and Wet-Wipe and Luminous under Ultra-violet light

Colour range was then thought to be holding back the waterproof pen sales, so; the manufacturer then introduced a new range of lovely colours.  Unfortunately, they didn’t call them Posterman, which would have made sense as they were waterproof opaque inks.  Instead, they called them Woodcraft to try to capture the crafts market.  However; these pens are amazingly good on blackboards.  Adding to the colour range.

To Summarise to this point

Posterman are available in either Waterproof or Wet-Wipe and both Opaque Colours

Illumigraph and Wet-Wipe and Luminous under Ultra-violet light

Woodcraft are Waterproof and Opaque Colours

Next came the rebrand of the Woodcraft pens, a crazy move once more. The new name for the Woodcraft range of pens is Acrylista, still a fabulous colour range and good quality pens.  It just added more confusion to the ranges.  In my opinion the Woodcraft should have been rebranded Posterman.

Acrylista Waterproof Pens

To Summarise to this point

Illumigraph and Wet-Wipe and Luminous under Ultra-violet light

 Posterman are available in either Waterproof or Wet-Wipe and both Opaque Colours

Woodcraft are Waterproof and Opaque Colours – Discontinued

Acrylista are Waterproof and Opaque Colours, replacing Woodcraft.

Posca Waterproof Pens

So; that leaves Posca. Posca pens are very good pens but their colours are different to Posterman.  However; the white is probably the best white available.  Posca are also made by a different manufacturer.

At BHMA Limited, we stock them all to allow you to choose exactly what you would like.  Single Pens, Wallets of 5, Wallets of 8 and multiples of course.  Please refer to the website for the varying nib sizes and costs.  You will also see videos showing you how to use the pens to promote sales and to affect quality notices.  If you need more help just ask our team on the live chat, or on the phone on 01353 665141.

How to make money from displays and table advertising.

Making money in a public house is about knowledge!

This blog will certainly help you.  Read it, digest it, action it, reap the rewards.

69% of customers go to the bar BUT, 31% don’t.  This means that bar merchandising is a big influence on 69% of your customer base approaching your bar.  However; lets look at the 31% first.

31% of your customers don’t go to the bar, probably because someone else is asking them what they would like to drink.  In this situation they will know nothing about your product range.  So; the important thing here is; the information presented to them at the table to, and the walls en-route to the table.  Without information presented to them they will ask for their own ‘familiar’ products. Products like Orange Juice, Gin & Tonic, Pint of Bitter etc.  The big question here is, ‘are these your best cash profit earning products?’  Not best percentage products, but the best cash earning products.  To explain that;  80% of £1 is 80p 50% of £2 is £1, earning 20p more!  If you had sold, the high percentage earning product to your customer, you would have 20p less in your bank account on just one transaction.  I hope you see where this is going.  So; what if your table advertised say St Clements (orange juice mixed with bitter lemon, ice and a slice), instead of orange juice.  Rhubarb Gin with American and a dash of lime instead of the Gin & Tonic, or the premium Bitter rather than the standard Bitter?  You would make additional profit EVERY time one of your ‘table advertised products’ was purchased.

Display Blocks
Part Populated Display

Back to Bar merchandising.  Abundance is Authority.  This means displaying lots of the same product you are showing confidence in it, it looks popular too.  So; customers are visually drawn to it, making a sale much easier.  Simplicity Clarity Relevance.  Three key words in making money through merchandising.  The opposite of this is Complexity, Confusion, Ambiguity, exactly what you don’t want.  So; the way forward is simple:  Choose a product to display in abundance, this display will be simple and not complex.  Don’t add other products too near to your display, as this will cause confusion.  Keep the display relevant too.  If you are showing something on the TV?  Show products that are relevant to that target customer, and change it often.  This creates a little work, but the rewards are great.

An aid to all of the above, are our Display Blocks (code DB1) https://www.bhma.co.uk/wooden-display-blocks  you can create a simple stunning display for almost any product.  Take a moment to look, they last years and WILL make you money.