How big should the lettering on my sign be?

This is a common question and there are essentially a number of answers, in order to work out which answer is correct for your situation we need to consider various factors such as…

Fire Assembly Point Signage

What type of sign is it?

The type of sign will determine if there are any specific requirements you will need to follow in the design/creation of the sign. If the sign is a Health & Safety sign then there are guidelines you should follow with regards to the text size, font colour combination and even the position of the sign. For an in-depth look at Health & Safety Signage please read this article, Health & Safety Signage. If the sign is for a business, such as a sign above a shop window or on the outside of an office block you are probably not restricted in terms of font or colours. However, you may be limited by local planning laws, the local council or even your landlord if your premises are rented, be sure to check before you spend hard earned money on a sign that you are ultimately not able to erect.

How far away will people be when they see the sign?

This is probably the reason you are reading this article as this will ultimately determine the lettering size. We need to assume that we are talking about a person with 20:20 vision (or they are wearing glass/contacts to achieve 20:20 vision), we can then use the table below to work out the optimum lettering size based on the distance from the sign that we expect people to read it. Let’s take a sign that we want people be able to easily read from a distance of 25m, this could be a sign on building in an industrial estate and we want it readable as they come through the gate. You would need to make the letters 8” or 203mm tall for this to be easily read at the gate (25m away), however the sign would still be visible and potentially readable up to 106m away, ensuring that your business is also visible to passing traffic on the main road. If the sign is for a shop on the high street you may be looking at distances slightly less, maybe around 20m so you would look at a letter height of 6” or 150mm.

Table of reading distances

How big is the area available for the sign?

Another consideration factor is the area you have to mount the sign and what content you need to add to it. You now need to take into account the distance from which the sign will be read, what the important content is and ensure you do not make the sign bigger than the area you have. This can sometimes cause a trade off between the company name and the strap line, it is recommended that you ensure the company name is easily readable at the distance you need, this will bring the customers to your door, as they get closer they will be able to read the strap line.

Will it be illuminated or reflective?

Halo Illuminated Sign

Think about illumination of your sign, will you need it illuminated, probably in the winter months, but not so much in the summer. Think about how your sign could be viewed by the passing business, if it was illuminated would that turn peoples heads more than an unlit sign? If you have traffic that comes down the road towards you and their headlights shine towards your sign, you could be clever and add some reflective vinyl to your letters causing them to reflect back towards the traffic effectively popping off the front of the building and grabbing potential customers attention.

Health & Safety Signage

As you read this take a look around your environment, if you are in a commercial or industrial environment you will probably see health & safety signs that are there to direct you in the event of a fire, stop you from hurting yourself on some machinery or even indicating what vehicles and the speed they should be traveling at as they pass by your window. When it comes to health & safety signage there are some guidelines that need to be followed, these cover the colours, the text size, the font and in some cases the symbols that are used.

Health & Safety signage falls into a few categories, each has a specific colour.

Blue signs are an order. Red signs are a prohibition. Yellow signs are a warning. Green signs are a safe condition.

Blue signs are an order. Red signs are a prohibition. Yellow signs are a warning. Green signs are a safe condition.

The font used on the signs is important as it must be clearly legible from a distance, Arial is usually used as this is a clear text when used in both upper and lower case. The colour of the font is usually white or black depending on the sign colour, ensuring the greatest contrast and legibility. Blue, red and green signs will have white text yellow will have black, white on yellow is pretty difficult to read.

Next is the size of the text, this is dependant on how far away the sign must be easily read. Think of a fire exit sign, these need to be large enough to be readable from the other end of the corridor that they are in to ensure that everyone can see them. To this end there are also guidelines to follow, the table below gives you the letter height based on the distance the sign needs to be legible from.

Recommended letter size based on viewing distances

When you are talking about health & safety signs you need to ensure they have a symbol as well as the text, this ensures that people who can not read English still have the opportunity to understand the sign through the symbol. There are a number of standards out there for symbols and these are constantly being updated, so ensure you are keeping up to date with the current recommended symbology.

For a full range of Health & Safety signage please visit our website, if you need a sign that is not listed we can always design and produce it for you.

Where Can I Get ZIG Posterman, Illumigraph, Woodcraft, Acrylista and Posca Pens from now?

The manufacturer of the ZIG brands of pens for blackboards chalkboards and crafts is no longer in the UK, but; BHMA Limited are!  We are now the importer for these pens.  What’s more, we have a huge range of colours and pack sizes to offer too.

What are all the Brand Names and why?

Initially; BHMA limited brought Posterman and Illumigraph into the UK for use on blackboards in pubs, clubs and restaurants.  The reason for the two was that Posterman pens were waterproof for outside use and Illumigraph were wet-wipe, easy to change for inside use.  Sales of these pens rocketed, as they replaced chalk, which washed off outside unless you coated it with hairspray to fix the chalk to the board.  Also; another consideration was able to be made by Environmental Health Officers in food areas, as chalk dust could be a physical contaminant of food, which would breach the Food Act 1984 and the subsequent revisions of the regulations within it.

Posterman Waterproof Pens

To Summarise to this point

Posterman are Waterproof and Opaque Colours

Illumigraph and Wet-Wipe and Luminous under Ultra-violet light

The next stage was that the manufacturer saw an advantage of developing a range of Posterman pens in wet-wipe.  Here is where the confusion started.  However; the colour range of the Posterman Wet-Wipe are opaquer than the Illumigraph, so it did make sense, if you had the time to work it out.

Illumigraph Wet Wipe Pens

To Summarise to this point

Posterman are available in either Waterproof or Wet-Wipe and both Opaque Colours

Illumigraph and Wet-Wipe and Luminous under Ultra-violet light

Colour range was then thought to be holding back the waterproof pen sales, so; the manufacturer then introduced a new range of lovely colours.  Unfortunately, they didn’t call them Posterman, which would have made sense as they were waterproof opaque inks.  Instead, they called them Woodcraft to try to capture the crafts market.  However; these pens are amazingly good on blackboards.  Adding to the colour range.

To Summarise to this point

Posterman are available in either Waterproof or Wet-Wipe and both Opaque Colours

Illumigraph and Wet-Wipe and Luminous under Ultra-violet light

Woodcraft are Waterproof and Opaque Colours

Next came the rebrand of the Woodcraft pens, a crazy move once more. The new name for the Woodcraft range of pens is Acrylista, still a fabulous colour range and good quality pens.  It just added more confusion to the ranges.  In my opinion the Woodcraft should have been rebranded Posterman.

Acrylista Waterproof Pens

To Summarise to this point

Illumigraph and Wet-Wipe and Luminous under Ultra-violet light

 Posterman are available in either Waterproof or Wet-Wipe and both Opaque Colours

Woodcraft are Waterproof and Opaque Colours – Discontinued

Acrylista are Waterproof and Opaque Colours, replacing Woodcraft.

Posca Waterproof Pens

So; that leaves Posca. Posca pens are very good pens but their colours are different to Posterman.  However; the white is probably the best white available.  Posca are also made by a different manufacturer.

At BHMA Limited, we stock them all to allow you to choose exactly what you would like.  Single Pens, Wallets of 5, Wallets of 8 and multiples of course.  Please refer to the website for the varying nib sizes and costs.  You will also see videos showing you how to use the pens to promote sales and to affect quality notices.  If you need more help just ask our team on the live chat, or on the phone on 01353 665141.

How to make money from displays and table advertising.

Making money in a public house is about knowledge!

This blog will certainly help you.  Read it, digest it, action it, reap the rewards.

69% of customers go to the bar BUT, 31% don’t.  This means that bar merchandising is a big influence on 69% of your customer base approaching your bar.  However; lets look at the 31% first.

31% of your customers don’t go to the bar, probably because someone else is asking them what they would like to drink.  In this situation they will know nothing about your product range.  So; the important thing here is; the information presented to them at the table to, and the walls en-route to the table.  Without information presented to them they will ask for their own ‘familiar’ products. Products like Orange Juice, Gin & Tonic, Pint of Bitter etc.  The big question here is, ‘are these your best cash profit earning products?’  Not best percentage products, but the best cash earning products.  To explain that;  80% of £1 is 80p 50% of £2 is £1, earning 20p more!  If you had sold, the high percentage earning product to your customer, you would have 20p less in your bank account on just one transaction.  I hope you see where this is going.  So; what if your table advertised say St Clements (orange juice mixed with bitter lemon, ice and a slice), instead of orange juice.  Rhubarb Gin with American and a dash of lime instead of the Gin & Tonic, or the premium Bitter rather than the standard Bitter?  You would make additional profit EVERY time one of your ‘table advertised products’ was purchased.

Display Blocks
Part Populated Display

Back to Bar merchandising.  Abundance is Authority.  This means displaying lots of the same product you are showing confidence in it, it looks popular too.  So; customers are visually drawn to it, making a sale much easier.  Simplicity Clarity Relevance.  Three key words in making money through merchandising.  The opposite of this is Complexity, Confusion, Ambiguity, exactly what you don’t want.  So; the way forward is simple:  Choose a product to display in abundance, this display will be simple and not complex.  Don’t add other products too near to your display, as this will cause confusion.  Keep the display relevant too.  If you are showing something on the TV?  Show products that are relevant to that target customer, and change it often.  This creates a little work, but the rewards are great.

An aid to all of the above, are our Display Blocks (code DB1) https://www.bhma.co.uk/wooden-display-blocks  you can create a simple stunning display for almost any product.  Take a moment to look, they last years and WILL make you money.