Monthly Archives: July 2015

How to increase your coffee sales?

coffee merchandising

This really is a no-brainer! We all know how much it costs to make a cup of coffee and how much we pay to drink one in a bar, café or restaurant. You really are missing a trick if you are not promoting your coffees, this has a high profit margin and Europeans are now the worlds biggest coffee drinkers!

The easiest way to increase sales is to market your product well, by well I mean provide clear communication. There are a number of ways this can be achieved but the easiest (and most economic) is to use what you already have!

Most establishments will have coffee beans, chalkboards, maybe even a grinder, all you need to add for the perfect result is a little time and inclination!

Have a look at our examples above, the first has been created with and old fashioned grinder, a bottle of Jamesons, coffee beans, and a fake Irish coffee (created with instant coffee and white flour), all that is needed to make this display complete is a chalkboard with a simple promotional message to tantalise the taste buds.

The centre photo shows a coffee menu displayed on a chalkboard that can be hung on the walls as a piece of art, gently persuading your customers to enjoy their favourite cuppa.

The third is simply coffee beans, chopping boards, a couple of mugs, a little bit of artistic talent and a lot of patience!

As you can see the opportunities are endless to create a simple display with little or no outlay simply using what you have. Remember to change your designs, promotions and offers, if your customers sees the same thing month in month out it will become part of the furniture and stop working, you need to jazz it up a little and come up with new ideas. How about offering a Baileys Latte at Christmas, an Espresso Martini in the summer and a Calypso Coffee for Bonfire night! (All recipes below). coffees1

Baileys Latte – This really isn’t just for Christmas and it’s so easy! Pour steaming milk into a coffee glass, add a shot of espresso and pour in the Baileys, finish with a sprinkling of crumbled chocolate or cocoa powder.

  • 50ml Baileys with a hint of Coffee Flavour
  • 20ml or one shot of espresso
  • Milk, enough to fill your coffee glass
  • Crumbled chocolate or cocoa powder (for decoration)

Espresso Martini – Ok, you’ll need an espresso machine and a shaker for this one. It sounds complicated but it’s just a matter of mixing booze with coffee. Shake the Kahlúa, Absolut Vodka and espresso together with plenty of ice. Strain into a cocktail glass to get rid of all the small ice chips.

  • 1 Part Kahlúa
  • 2 parts Absolut Vodka
  • 1 part Espresso

Optional: Add simple syrup to taste

Calypso Coffee – This one’s easy simply pour the rum and liqueur into a mug and top with hot coffee. Simples!

  • 30ml Rum
  • 30ml Creme de Cacao liqueur
  • 225ml hot filter coffee

As you can see all the above is achievable with a little thought, time and dedication, want to improve your sales? What are you waiting for? And if you have any photos or recipes please send them my way, I’m always tempted with a cheeky chai!