Can Supermarkets Influence What You Purchase?

The answer is yes, supermarkets can influence you on what you purchase once you’re inside.
When did you last walk into a shop for just a pint of milk or a loaf of bread, yet you left with bags full of groceries and items you didn’t really want or need to purchase?  Probably not so long ago, and it happens for a reason.  The way we shop is more predictable than you might think, supermarkets have experts working for them that take full advantage of this and will influence you on the way they direct you around the shops, positioning of the aisles to placement of the products they place on the shelves and if it should be at eye level or not, we will go into further detail on this in this article.

 

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Why Quotes are important.

We are all living in a time where there is stress around every corner, even with the best efforts, sometimes it can’t be avoided. We all seek new ways to escape stress or ways to deal with the stress of day to day life.

Sometimes friends and family are not available when we may want to turn to them for advise or to simply get things off of our chests. This is the same in business, everyone that is part of a team working within a business has stress to deal with on a daily basis within the work place, not to mention their own personal lives.

At times, it can be hard to separate the two even more so when you are having a tough day at work, so it is vital we know how to deal with these feelings and how to control them without it interfering with your work. We have to remain professional at all times, no matter the industry we are in.

Motivational quotes provide us with a quick and timely burst of wisdom to get our focus back, offering inspiration to your friends, family, work colleagues or employees is a great way to aide people and help them focus on the specific goal or action plan.

At BHMA, we highly value all of our customers and provide them with a service that is second to none.

Each and every customer is treated the same regardless of the amount they are spending, how easy or complicated their order is. Our customers are the purpose of our work and not only that, they are part of our business.

At BHMA, we like to stay focused and never let any of our own personal matters affect our quality of work, this is why we live by the following quote.

 

 

Our Customer IS the most important person ever to visit our websites or our premises.
They are NOT dependant on us, We are dependant on them.
They are NOT an interruption in our work, They are the purpose of it!
They are NOT an outsider in our business, They are part of it.
Serving them is NOT doing them a favour, They are doing us a favour by allowing us to serve them.

 

Visit us today at: www.bhma.co.uk
Call us on: 01353 665141

Can Signs Save Lives This Summer?

 

Last year, 255 people accidentally drowned in this country with many of those victims diving into lakes, flooded quarries and the sea.

We have recently had an incredibly hot few weeks with temperatures reaching in excess of 37 °C, and it is perfectly natural that we all want to go for a swim to cool down in this scorching weather. As this beautiful British summer continues and the August school holidays are in full swing, the danger continues with the possibility of more deaths.  » Read more

Is this principle right for Pub Merchandising?

 

What is merchandising?

Merchandising is all about exciting your customers senses. Picture yourself walking into a supermarket when you are greeted by the smell of freshly baked bread, you will naturally look to see where the smell is coming from and there you will be presented with the fresh bakery section where you can help yourself to freshly made bread, cakes and other delicious produce. You probably didn’t need that fresh loaf of bread or the cakes you have now picked up and put into your basket but by placing the products in front of you the way they have done you have reacted on impulse and made the decision to buy. Effective merchandising grabs the attention of the customer to generate an impulse reaction.
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What is the Importance of Signage?

 

In today’s world, any successful, growing business will depend on more advertising than previously required. In such a competitive world, business owners and managers need to put in extra efforts into their marketing strategies in order to stand out from the crowd and be different. We all know that it is very important to have signage for your business and there are multiple types of signs for instance:

 

–          Outside signage to indicate where your business is located.

–          Directional signs.

–          Branding signs.

–          Health & safety signage.

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Gifts your Dad really wants for Father’s Day this year.

Year after year we all rush out and buy our Dad something he doesn’t really want or need.
We decided to put together a list of items your Dad would really love this year for Father’s Day.

 

 

The Ginger Beard Company Beard Oil

Beard Oil. Organic Fresh Oils to Make a Man’s Beard Soft & Stop Irritation. A Beard Conditioning Blend Combining Jojoba, Sweet Almond & Peppermint Oils.
Created by The Ginger Beard Company and its not just for Gingers..

SHOP NOW

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How would your Business Benefit from a Roller Banner?

Have you ever walked into a shopping centre and seen a man stood there with a clipboard and a big tall sign next to him and he’s trying to sell you some fancy service or insurance you don’t actually need? Or maybe you have gone to the gym and they are advertising their latest offer which will apparently save you money each month if you join now and mention the ad you’ve seen? Well they are all likely to be using a Roller Banner.

 

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How can sign fixtures and fittings make a difference to your display?

In today’s day and age we all know that image is everything and what’s classed as trendy is an ever changing thing. It’s very important to make sure you grab your customer’s attention from the very first moment they set eyes on your business and even the finest of details such as your sign fixtures & fittings really do matter. If it’s done right you can have a display that is seamless and will have a flawless finish that will never be untrendy and be sure to catch their eye.


What is it that sets BHMA apart when it comes to fittings?
Well with over 27 years of being securely positioned in the industry, we can safely say that we really do know the industry inside and out. We have a lot of experience in pointing out new trends to our customers along with really understanding what our customers brand is about, their needs and wants and what  their potential customers would be looking for.

We have an extensive catalogue of retail signage solutions for example, our stand-off fixings finished in anodised aluminium is an easy to use wall fixing. Our 13mm is a professional support system that will definitely enhance your sign. These are great when combined with our easy access poster holders or our aluminium, acrylic and chalkboard panels.

These fixtures are all quick and easy to install fixtures and fittings and come with simple step by step instructions on how to install each product.

 

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How To Deliver Your Message With A Power Flag

A line of feather banners to grab the attention of passing customers

Power flags (sometimes called wind-chasers & blade flags) are perfect for outdoor events because it is hard to ignore a sign that is standing tall and proud above the crowd!  But how do you ensure your message will be delivered and your flag will do its’ very best for you and your business?

Simple, follow our simple steps below!

What is your goal?

Before diving in with excitement take time to write down what you want to achieve at your next event.

Do you want your potential customers to:-

  • Make a note of your name & address to return later?
  • Find your stand at a busy event?
  • Enhance your presence on the high street?
  • Promote your latest marketing offer?

To Provide Directions & Address Details

If this is your main objective then make sure the main focus of your message is your location!

At an event, unless you have a floor plan, navigating around can be boring and tedious.  Using a flag at the entrance to advise on where your stand is located may be all you need to gain the interest of customers and see your footfall increase.

To Promote Your Brand

Brand recognition is extremely important no matter what industry, business or country. Make sure your flag is flying high with your logo and corporate colours to ensure instant recognition. Customers who recognise your brand will come thick and fast.

To Promote a product, competition or deal

When your advert stands about 3 meters higher than your crowd it is unlikely to be missed! With a promotion make sure you increase the number of flags you display and keep the message the same on each flag. Garages use this marketing tactic for every new registration period to promote new sales.

The design.

When you have the killer strap-line to blow the competition out of the water it’s time for the design!  WHIP it!

  • Wording
  • Hues & Colours
  • Image
  • Placement

Each one of these headers must be taken into account and individually developed to make sure you have a power flag that delivers the perfect message and image to your customers.

Wording

Decide carefully on what you want to say to your customers, always get a second opinion and listen to criticism.

Use the “Who What When Where Why How” approach if possible as it hooks the interest of readers.

After you have decided on your strapline or your message, you will need to make a choice on how it will be best represented:

  • If you work with children then try using a fun chunky font, which is multi-coloured and easy to read like Comic Sans.
  • Building services, tradesmen, or industrial goods suppliers should use strong bold/defined fonts, which promote strength and reliability, Arial Bold is a good choice.
  • Formal businesses such as Estate Agents, Accountants or Solicitors should use a classic font in a single consistent colour similar to Times New Roman.

Hues & Colours

Ideally, these need to be in your corporate brand colours to increase brand recognition.

If you are promoting an event you will need to think about a colour scheme and all aspects need to seamlessly integrate to form a coherent and effective marketing masterpiece.

Blue can be a cold colour and is often associated with sadness, orange creates warmth and high energy and red can give the impression of a sale or urgency.  Ideally, pick colours that match your branding and goal ideals.

Always keep in mind that there are a number of colours which are hard to separate and distinguish at a glance.  The combination of lemon and lime may be a healthy fruit combination, but a light green text on a yellow background is very difficult to read from a distance.

Try using a colour pallet creator to gather complementary colours that are perfect for your business and your overall identity!

Images 

Grab the attention of your viewers with an image to really boost the impact your flag will have on a crowd. Always use a high-quality image to avoid any blurriness or pixelation, if you cannot create an image that you would like to use on your flag, you can find vast libraries of images and photos online to suit your needs.

Placement

This is mission critical, everything needs to be in the correct place to convey the correct message.

  • Logos: Logos are normally at the top of the flag and then repeated further down if required.
  • Text: If the logo does not include the company name it should be set sideways, reading from the bottom to the top. Vertically aligned text can work if you are in close proximity to the passing customers, but it is not always effective and best to avoid.
  • Strapline: Straplines should be parallel to the main line of text and in a smaller size or a different font.
  • Photos: Try and stick with one powerful eye-catching image to avoid making your flag too busy and ensure it relates to your message.
  • Website URL: Usually placed horizontally at the bottom of the flag.

When you have completed your design and are ready to go into production, call BHMA on 01353 665141 or e-mail sales@bhma.co.uk for great service from the start to finish!

How to Maximise Impulse Sales in Time for the Payday Rush!

Primark impulse sales display

Primark just before the checkout. A display of great impulse products.

Payday is great for your business; the end of the month brings about a smorgasbord of customers ready to spend their hard-earned cash!

Your customers will be wanting to freshen up their wardrobe with a new look; upgrade their home with stylish new furniture or meet up with friends and benefit from retail therapy.  So whilst your customers are in the mood to “spend, spend, spend!” make sure you “promote, promote, promote”.

Use discounted products to create sale opportunities that will bring your customers to the checkout; which is the perfect environment for up-selling!

Primark uses this principle very well.  Simple black retractable barriers are used at the checkout to manage their queues where smaller, affordable products are displayed in dump bins to encourage customers to add further items to their baskets whilst waiting.

Dump bins that are designed to fit on top of barriers posts are perfect for catching the eye and making the most of the available space in this area, they not only look good but with an effective marketing strategy, they can have a large impact on your sales growth too.

Include an eye-level and impulse campaign to see your sales soar.  This should consist of products that grab attention and relate to your hot spot (aisle end) areas to create hype and a need to have.  Fill your bins and keep them full to show abundance, there is nothing worse than an empty shelf or bin, it only has a negative impact and always research your market for upcoming trends, themes and events.

Being ahead will allow you to plan your stock for the demand.  For example if a holiday is on the horizon like Mothers’ day consider adding products which are likely to grab your customer attention as a quick fix gift.

Increase impulse sales and generate traffic with our marketing products, developed and designed by the sign & display solution experts at BHMA.

Email us at sales@bhma.co.uk or call us on 01353 665141 with your requirements.

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